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Content Lead

2 months ago

Kota, India Zepto Full time
Title: Content Lead - Branding

Location: Bengaluru, Karnataka, India

About the team

This hire is for a newly formed team in the Branding charter for Zepto, in Bangalore. As a typical startup, we have classic 0-1 problems to solve. From engaging social media posts, website building, blogs, we have problems galore. We’re looking for folks who can roll up their sleeves and are up for a content challenge.While not fixing problems, we love talking about movies, dissecting TV shows and discuss books.

About the role

The Content Lead will report to the Senior Director of Branding. This is a hands-on role, and will involve a lot of writing, creative thinking, editing, and ideating on strategies to make Zepto a stand-out brand on all our external owned media channels.The ideal candidate should be adept at Engineering, Product and Design conversations. A good grasp of technology and its moving parts is highly recommended.

What you will do

Create and curate content on all our digital platforms, identify brand USP and help improve visibility on owned media channels.Own long-form storytelling around Engineering, Product, Design (EPD) and business stories around operational efficiency, supply chain and others that make Zepto a pioneering brand.Control quality of copy and tonality to create a niche brand perception around Zepto’s differentiation in the Quick Commerce space.Elevate the quality of content, ideate, strategise and conceptualize campaigns to improve Zepto’s brandChart out an editorial strategy to ensure consistent and compelling storytellingManage stakeholders from different internal teams - EPD, Business — write stories on multiple products and innovation, showcase work internal teams are doing to improve branding.Measure and analyse what’s working and what isn’t, with regard to the brand’s content marketing efforts.Support all communication efforts from the senior leadership team.

What you will need

Should have at least 6+ years experience

writing

compelling, creative content - samples of past long-form work is

mandatory .An eye for snackable content that grabs attention - past writing on social media helps.A solid understanding of Engineering, Product, Design and business storytelling is mandatory.The ability to use data and research to shape a narrative - samples of past work helps.A strong social media profile and knowledge of tools that help accelerate reach and engagement in social media - please add references of this.Industry knowledge - we’re in the Quick Commerce space and knowledge + passion on key industry trends, understanding competition and areas for growth are big bonus points.Tech-savvy - new tools to manage teams, structure work and eke out quality content using tech. (GPT-3? Maybe

)

Apply right away and join one of the finest teams out there