Program Manager

5 days ago

bangalore, India Xiaomi India Full time
The ideal candidate will be comfortable outlining and planning all aspects of work related to a given project such as budget, timelines and teams. They will have strong communication skills that enable them to effectively communicate with all relevant teams. This individual should be able to foresee any problems related to the completion of a project and act in a timely manner to mitigate any issues.
Formulating Exclusive programs for generating footfall:
Loyalty program
Develop and implement a comprehensive loyalty program strategy aligned with the company's business objectives including points systems, rewards, and personalized incentives
Design and implement innovative and engaging loyalty program initiatives, including points-based systems, tiered rewards structures, special promotions, and personalized offers
Collaborate with the marketing team to create compelling messaging and promotional materials to drive enrolment and participation in the loyalty program
Analyze customer data and insights to identify opportunities for program optimization, personalization, and segmentation
Establish key performance indicators (KPIs) and metrics to track the effectiveness of the loyalty program, including customer acquisition, retention, engagement, and lifetime value
Monitor program performance on an ongoing basis, identify trends and patterns, and make data-driven recommendations for continuous improvement
Conduct market research and competitor analysis to identify industry best practices and innovative loyalty program trends
Work closely with cross functional teams (marketing, sales, IT, service & Ops & mi.com ) to ensure seamless integration of loyalty programs with overall business operations
CRM based campaigns
Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer journey in terms of engagement, retention, and lifetime value
Work closely with CRM vendors, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives
Collaborate with IT and data analytics teams to leverage technology for program management, tracking, and reporting
Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance
Implement targeted communication campaigns through the dedicated platform to keep customers informed about program updates, rewards, and exclusive offers
Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative
Differentiated offers
Create Bundle Offers, AIOT led offers/coupons, gift cards in coordination with GTM team
Exchange offer - create offers in coordination with internal & external stakeholders
Own and deliver projects to ensure a high number of daily footfall & daily transactions
Ideal Candidate :
7+ Years of Experience
Go Getter Attitude to get things done
MBA Mandatory

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