Digital Marketing Executive
1 month ago
Job Description:
Key Responsibilities:Digital Campaign Management:Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, search engines, and display advertising.Monitor campaign performance, analyze metrics, and make data-driven decisions to enhance effectiveness.Social Media Management:Develop and implement social media strategies to build brand presence and engage the target audience.Create and curate compelling content, schedule posts, and monitor social media channels.Content Creation and Coordination:Collaborate with content creators and graphic designers to develop engaging and shareable content for various digital platforms.Ensure consistency in brand messaging and adherence to content calendars.SEO and SEM:Implement and optimize SEO strategies to improve website visibility and search engine rankings.Manage and optimize paid advertising campaigns (SEM) to maximize ROI.Email Marketing:Plan and execute email marketing campaigns, including the creation of newsletters, promotional emails,and drip campaigns.Monitor email performance, analyze results, and implement improvements.Analytics and Reporting:Utilize tools such as Google Analytics and other analytics platforms to track and report on keyperformance indicators (KPIs).Provide regular reports on the performance of digital marketing campaigns and make recommendationsfor improvements.Market Research:Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.Conduct market research to identify opportunities and challenges in the digital landscape.RequirementsProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant field
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