Dean of Admissions

Position:  Dean of Admissions / Admission HeadInstitution:  COER University, Roorkee Location:  On-Campus Employment Type:  Full-time, Senior Leadership Role About COER University Founded 25 years ago by Shri J. C. Jain , COER University has established itself as a dynamic, transformative, and future-oriented institution committed to delivering quality education and producing new-age professionals. With programmes across Computing, Engineering, Management, Nursing, Paramedical Sciences, Pharmacy, Legal Studies, Allied Sciences, and Ayurveda , the University operates with a strong emphasis on innovation, academic excellence, research orientation, employability, and student success . Located in the educational hub of Roorkee , the University provides a vibrant campus environment supported by dedicated faculty, modern infrastructure, strong industry ties, and a commitment to national development through high-quality higher education. As COER continues to expand its academic footprint and strengthen its brand, it seeks a visionary and data-driven Dean of Admissions  to lead its institution-wide admissions strategy. Role Summary The Dean of Admissions / Admission Head  is a senior leadership role responsible for driving the overall admissions strategy , ensuring enrolment success , and creating a high-quality, student-centric admissions experience  across all programmes. The position demands an experienced professional who can: ·       Lead large-scale admissions operations ·       Create robust lead-generation and conversion strategies ·       Drive student recruitment in a highly competitive environment ·       Build high-performing counselling teams ·       Strengthen digital and offline outreach ·       Align admissions with institutional goals, academic departments, and market needs Success in this role requires a mix of strategic direction, operational excellence, team leadership, and data-driven decision-making . Key Responsibilities 1. Strategic Planning & Admissions Leadership ·       Design, execute, and monitor the University-wide admissions strategy  for UG and PG programmes. ·       Develop annual enrolment goals, budgets, conversion targets, and action plans. ·       Conduct market research, competitor analysis, and trend evaluation to refine recruitment strategies. ·       Build admissions forecasting models and oversee enrolment dashboards. ·       Develop brand-aligned messaging for admissions campaigns. 2. Student Recruitment & Outreach Management ·       Plan and execute national-level outreach  including: o   School visits o   Counsellor meets o   Education fairs o   City-level campaigns o   Student counselling workshops ·       Establish strong relationships with: o   School principals o   Career counsellors o   Coaching centres o   Community organisations ·       Collaborate with HR/PR teams for visibility-based outreach activities. 3. Digital Admissions & Performance Marketing Coordination ·       Work closely with the Branding & Digital Marketing teams  to strengthen digital lead generation. ·       Oversee performance campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, OTT, and education portals . ·       Ensure alignment between digital messaging, landing pages, lead flow, and counsellor engagement. ·       Track data across CRM systems, lead funnels, and admissions analytics. 4. Counselling Operations & Team Leadership ·       Lead, train, and mentor a team of counsellors, telecallers, field executives, and conversion specialists . ·       Set up structured SOPs for student interactions, follow-ups, campus visits, interviews, and closures. ·       Design scripts, training modules, and quality check processes for consistent communication. ·       Implement performance-based KPIs and incentive frameworks for the counselling team. 5. Enrolment Management & Process Optimization ·       Oversee complete admissions workflow — from inquiry to enrolment. ·       Reduce TAT across stages: inquiry response, callbacks, counselling sessions, document processing, and fee submission. ·       Implement technology-enabled processes (CRM, ERP, telephony systems, dashboards). ·       Conduct weekly and monthly review meetings, tracking conversion metrics at each stage of the funnel. 6. Collaboration with Academic & Administrative Departments ·       Work closely with: o   Deans & Heads of Departments o   Registrar’s Office o   Marketing & Branding teams o   Examinations and Finance teams ·       Ensure accurate programme information is communicated across departments and channels. ·       Coordinate Open Houses, academic webinars, pre-admission orientations, and campus tours. 7. Compliance, Policy & Governance ·       Ensure admissions processes comply with: o   University regulations o   Government norms o   UGC/AICTE/NMC/PCI/INC/BCI/NCTE guidelines (programme-specific) ·       Maintain transparency, documentation, reporting, and ethical practices at all times. ·       Manage grievance redressal, dispute resolution, and policy documentation. 8. Parent & Student Experience ·       Ensure a welcoming, transparent, and student-friendly admissions journey. ·       Improve campus visit experience through structured tours, interaction sessions, and real-time support. ·       Develop communication touchpoints for parents: WhatsApp broadcasts, follow-up emails, SMS notifications. 9. Data Analytics & Decision-making ·       Generate periodic MIS reports on: o   Lead source performance o   Counsellor productivity o   Campaign effectiveness o   Enrolment status o   ROI on outreach activities ·       Use insights to refine team performance, campaign strategy, and budget allocation. ·       Present fortnightly and monthly reports to leadership. Qualifications Must-Have Qualifications ·       Minimum 5+ years  of experience in university admissions, enrolment management, or student recruitment . ·       Proven track record in achieving enrolment targets in a competitive environment. ·       Expertise in digital admissions , CRM systems, funnel optimisation, and data-driven decision-making. ·       Strong knowledge of education sector dynamics  across UG and PG levels. ·       Exceptional leadership, communication, and stakeholder-management skills. ·       Experience in supervising large teams with performance-based accountability. ·       Bachelor’s degree mandatory; Master’s degree or MBA in Education Administration, Business Administration, Marketing, or related fields  preferred. Preferred Qualifications ·       Experience as Admission Head, Deputy Director Admissions, Dean of Admissions, or Regional Admissions Leader  in a reputed university. ·       Strong network with schools, counsellors, and regional education influencers. ·       Experience working with performance marketing teams  and external agencies. ·       Familiarity with ERP, CRM, telephony platforms, and digital transformation initiatives. ·       Ability to manage multi-city outreach and set up scalable admissions models.  Key Skills & Competencies ·       Strategic thinking with operational excellence ·       Leadership and team motivation ·       Communication and persuasion skills ·       Customer service and relationship-building ·       Analytical and problem-solving capabilities ·       Ability to manage stress and handle tight admission cycles ·       Innovation, agility, and adaptability  What Success Looks Like  ·       Improved inquiry-to-enrolment conversion ratio ·       Robust digital and offline lead-generation ecosystem ·       Stronger outreach network across schools and cities ·       Structured admissions processes with high counselling quality ·       High student/parent satisfaction in the admissions journey ·       Efficient reporting, monitoring, and documentation ·       Strong collaboration with academic departments Application Process Interested candidates may send: ·       Detailed CV ·       Cover Letter  outlining admissions leadership experience ·       Any supporting documents , achievements, or recognitions  Email:    Deadline:  Accepting applications until 15th  Dec