Senior BI Analyst

5 days ago

Yelahanka, India Shell Full time
, India


Job Family Group:

Information Technology (IT)


Worker Type:

Regular


Posting Start Date:

September 30, 2025


Business unit:

Finance


Experience Level:

Experienced Professionals


Job Description:

What’s the role

The ideal candidate is passionate about delivering commercial value and insights through Mobility data analytics. This role is for Loyalty team CRM team

We help the business team’s answer some of the following questions:

  • Creating integrated measurement framework for Loyalty CRM Program
  • Deliver various levels of profiling analysis/Diagnostic Analysis to identify quick wins like leaky bucket analysis, Category deep dive analysis etc., to accelerate Active Customers, arrest churn etc.,
  • How to acquire more Loyalty customers and increase the ROI of Loyalty CRM business
  • Candidate should be able to ask the right questions, ability to move from data to insight to action, break down strategic & operational questions from different stakeholders and structurally answer them with data driven insights.
  • Incumbent is responsible for working on a range of technologies and tools collaborating directly with the multiple stakeholders & other Data engineering team.

What you’ll be doing

  • Provide deep expertise in Data Analytics for Mobility/CPG businesses and business consulting:
    • Understanding Mobility KPIs, benchmarking analysis, evaluating impact of business initiatives on profits, A/B testing, Hypothesis testing, pre-post campaign analysis
    • Developing tools and approaches to monitor the performance of Loyalty CRM customers.
    • Ability to convert business problem to analytical problem along with Strategic thinking and business story telling.
  • Apart from the above also support the Mobility Loyalty CRM teams in:
    • Identifying the right group of customers for targeting certain Promotions by identifying trends and patterns in Loyalty customers
  • Should have strong story telling skills: Ability to explain complex data and models to business teams.
  • Should have strong data presentation and data interpretation skills.
  • Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks.
  • Identify actionable insights that directly address Mobility Team’s challenges / opportunities.
  • Articulate business insights and recommendations to respective stakeholders.
  • Understanding business KPI's, frameworks and drivers for performance.

What you bring

  • At least 5-7 years of relevant experience in Retail Analytics
  • Bachelor’s Degree in Economics, Statistics or any related
  • Very Strong experience in specialized analytics tools and technologies (including, but not limited to:
    • SQL, MS-Excel
    • Power BI, or other visualization tools, Power Automation
    • Python, Alteryx (good to have)
  • Preferred experience in Customer, Loyalty & CRM analytics, CPG or E-commerce
  • Experienced in Statistical analysis: Data Quality Analysis, Exploratory data analysis, Hypothesis testing, Univariate / Multivariate Analysis.
  • Good interpersonal communication skills and influencing skills.
  • Eagerness to learn and ability to work with limited supervision.
  • Identify the right approach(es) for given scenario and articulate why the approach fits.

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