Digital Marketing Specialist
2 months ago
Location: Andheri WestMumbai
Experience: 1year in digitalmarketing
KeyResponsibilities: SocialMedia Strategy:
- Developand execute social media marketing strategies that align with theorganizations goals and objectives.
- Researchand identify target audience demographics behaviors andpreferences
- Create engagingand relevant content for various social media platforms includingtext images videos and infographics.
- Maintain acontent calendar to ensure consistent and timelyposting
- Manage andmaintain the organizations social media accounts (e.g. FacebookTwitter Instagram LinkedIn YouTubeetc.).
- Monitor and respond to comments messagesand mentions promptly.
- Engage with the onlinecommunity and foster positiverelationships.
- Track keyperformance indicators (KPIs) such as engagement reach conversionrates and ROI.
- Use analytics tools to generatereports and provide insights for continuousimprovement.
Requirements:
- Bachelors degree inMarketing Communications or a related field(preferred).
- Excellent consulting writingediting (photo/video/text) presentation and communicationskills
- Ability to create engaging and shareablecontent.
- Understanding of different contentformats (text images videosinfographics).
- Basic graphic design skillsusing tools like Canva or Adobe Creative Suite.Creativity indesigning visually appealing content.Indepth knowledge of varioussocial media platforms (Facebook Instagram Twitter LinkedIn YouTubeetc.).
- Ability to respond to audience commentsmessages and feedback.
- Ability to develop andimplement social media strategies aligned with businessgoals.
- Stay updated on industry trends andchanges in social mediaalgorithms.
socialmedia,digital marketing,creative contentcreation
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