Media Specialist

3 days ago

Bangalore, India Heka World Full time

About the Role

Heka World is looking for a Google platform expert who will be responsible for campaign management and optimizations for clients that range in size, platform spend, and vertical (including finance, legal, energy and retail).

This platform expert will be required to:

  • Build Google campaigns from scratch and with very close attention to detail, particularly on campaign settings. 
  • Optimise keywords, audiences, ads, bids and budgets on a daily basis according to Heka's systematic optimisation process.
  • Update ad copy and creative assets on an ad hoc basis, including for sale periods like Black Friday and Cyber Monday.
  • Report on account and campaign performance in Google for metrics including impressions, clicks, conversions and spend. 
  • Analyse account and campaign trends in Google, including top-performing keyword themes, ads, audiences and locations. 
  • Join internal & client meetings, including 'Weekly WIP' on Monday and 'Morning Sprint' between Tuesday and Friday.
  • Meet with Head of Media twice a week and provide an update on the work completed for each client and the requests for the Heka team. 
  • Track all tasks in Heka's Notion system on a daily basis, including updating notes and marking as 'done' when completed.

Experience - 4-6 years

This is a full time role based in Whitefield, Bengaluru.

Compensation - Matching industry standards

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