Assistant Vice President, eCommerce

7 days ago

Bengaluru, India Genpact Full time
With a startup spirit and 115,000 + curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.
Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.
Welcome to the relentless pursuit of better.
Inviting applications for the role of Assistant Vice President, eCommerce
The Assistant Vice President (AVP) of eCommerce in Consumer-Packaged Goods (CPG) retail is a senior leadership role focused on driving revenue and profitability through effective online merchandising, assortment planning, and customer engagement strategies within the CPG retail sector. This role demands a seasoned professional with a strong background in eCommerce, analytical acumen, and leadership skills to achieve revenue and growth targets specific to the CPG industry.
Responsibilities:
·Develop and implement eCommerce merchandising strategies aligned with company goals, market trends, and customer preferences, with a focus on CPG products.
·Oversee the selection and sourcing of products for the online platform, ensuring they meet quality standards, brand image, and customer demands.
·Analyze eCommerce sales data, market trends, and consumer behavior to refine the product assortment, including brand diversity, category mix, styles, and sizes.
·Determine pricing strategies for the online platform that balance competitiveness with profitability, considering factors like cost, competition, and customer perception.
·Lead efforts to create visually appealing online product displays, optimizing customer engagement and driving online sales, particularly for CPG products.
·Collaborate with the digital marketing team to ensure cohesive online merchandising and marketing efforts for CPG products.
·Manage and mentor a team of eCommerce professionals, providing guidance, setting performance goals, and fostering a collaborative work environment.
·Conduct thorough market research, stay updated on industry trends, and monitor competitor activities to make informed eCommerce merchandising decisions within the CPG retail sector.
·Gather and analyze customer feedback and behavior data to make data-driven decisions about product offerings for the online platform.
·Monitor eCommerce inventory levels, ensuring appropriate stock levels and minimizing excess or obsolete inventory for CPG products.
·Establish and maintain relationships with eCommerce vendors, negotiating terms, and ensuring timely and cost-effective procurement for the online platform.
·Track and analyze eCommerce sales performance, margins, and other relevant financial metrics to optimize merchandising strategies and drive profitability online, with a focus on CPG products.
·Ensure CPG products meet regulatory standards and quality requirements for eCommerce, collaborating with relevant departments to address any issues.
·Provide regular reports and analysis on eCommerce merchandising performance, making recommendations for improvements and adjustments as needed, particularly within the CPG retail sector.
Qualifications we seek in you
Minimum Qualifications
·A bachelor’s degree in business administration, Marketing, eCommerce, Retail Management, or a related field is required. Advanced degrees like an MBA will be preferred.
·Relevant years of progressive experience in eCommerce, assortment planning, and retail management within the CPG industry, with relevant years of experience in a leadership role.
·Proven track record in developing and implementing effective eCommerce merchandising strategies that have positively impacted online sales, customer experience, and overall business performance for CPG products.
·Extensive experience in eCommerce operations, including online merchandising, assortment planning, and customer engagement, particularly within the CPG retail sector.
Skills
·Ability to think strategically in developing and executing long-term eCommerce merchandising strategies aligned with the specific demands of the CPG retail industry.
·Strong leadership skills for guiding and managing a team, setting clear performance goals, providing mentorship, and fostering a collaborative work environment in the context of eCommerce.
·Proficiency in data analysis for interpreting eCommerce sales data, trend analysis, and customer behavior insights specific to the CPG retail sector.
·Strong understanding of eCommerce operations, merchandising principles, and customer experience design, with a specific focus on CPG products.
Technical knowledge
·Proficiency in eCommerce platforms and software used for online merchandising, product lifecycle management, and inventory optimization.
·Experience with eCommerce analytics tools and software for in-depth data analysis, trend identification, and informed decision-making.
·Familiarity with ERP systems (e.g., SAP, Oracle) used for managing eCommerce processes including procurement, inventory management, and financials.
·Strong proficiency in Excel for data analysis and reporting, as well as proficiency in Word and PowerPoint for communication and presentations in the context of eCommerce.
·Ability to leverage CRM platforms to understand online customer behavior, preferences, and feedback to inform assortment planning for the online platform.

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