Marketing Copywriter

3 weeks ago

Bengaluru, India Born Good Full time

Position: Marketing Copywriter

Location: Bangalore, India 

 

About Born Good (Be Better Personal Care Private Limited)

Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Capital Ventures.

 

About the Role

We are looking for a full-time copywriter who will be part of our CORE team. The right candidate will be someone with 2-3 years of work experience as a content strategist and copywriter and who has a passion for storytelling. He or she will have the ability to write in a witty, articulate, and relatable way. The primary responsibilities include writing short form copy for social media, e-mail, ads, SMS, and WhatsApp in a tone of voice that is consistent with our brand. This is a full time in person role based out of Bangalore.

 


Key Responsibilities

Work with the brand marketing team to

  • Write copy for social media posts, stories, and reels. This includes copy for the caption and on the creative.
  • Update and analyze reports


Work with our performance marketing team to

  • Ideate ad ideas and write ad copy that enables us to stand out from the crowd.
  • Write copy for e-mails. This includes witty subject lines, concise e-mail bodies and everything in-between.
  • Write copy for SMS & WhatsApp
  • Continuously research and stay on top of trends
  • As this is a startup, there will be other works from time to time. 


 

Skills we are looking for

Hard Skills:

  • Ability to write content that is clear, attractive and relatable.
  • An ability to communicate more with fewer words.
  • 2-3 years prior experience in copywriting for B2C brands / services.
  • Prior experience in B2C space is a must and D2C is preferred.
  • Strong command over written and spoken English.


Soft Skills:

  • Being creative and a team player.
  • Being well organized and process oriented.
  • An attitude to learn and being very, very customer centric 

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