Marketing Specialist – India

6 days ago

Delhi, India SCG Full time

About SCG in India

SCG, Southeast Asia's most established industrial conglomerate, is expanding in India with a focus on
sustainable building materials, innovative construction solutions, and advanced supply-chain capabilities
—building on more than a century of leadership across cement, building materials, packaging, and chemicals.

  • Sustainable product leadership.
    SCG has
    pioneered India's first AAC wall manufacturing capability
    , introducing lightweight, large-format wall systems designed to accelerate modern construction while reducing environmental impact.
  • India as a sourcing gateway.
    Our India presence also serves as a
    specialized sourcing hub
    for ceramics, packaging, and industrial supplies, connecting local manufacturing strength with SCG's global network.
  • Recognized sustainability leadership.
    Globally, SCG consistently ranks in the
    top tier of ESG benchmarks
    (including top 1% in Construction Materials per S&P Global and strong CDP scores), underscoring the credibility of our brand promise.

For marketing professionals, this means shaping a narrative that blends
innovation, sustainability, and customer value
—educating the market, strengthening brand presence, and driving customer engagement across India's fast-growing infrastructure ecosystem.

About the Role

As a Marketing Specialist at SCG India, you will be responsible for building the brand, executing demand-generation campaigns, and supporting sales with compelling narratives and tools. This is a role where
creativity, strategy, and execution meet
, giving you the chance to shape SCG's image in India and beyond.

Key Responsibilities

  • Develop and implement marketing campaigns that enhance SCG's visibility and market positioning.
  • Create promotional content, case studies, and sales tools that communicate SCG's value to customers.
  • Lead
    digital marketing initiatives
    , including social media, online campaigns, and performance tracking.
  • Organize customer events, trade fairs, and exhibitions to showcase SCG solutions.
  • Conduct market research to understand customer insights, industry trends, and competitor movements.
  • Collaborate with sales, technical, and product teams to align marketing activities with business goals.
  • Support internal and external communication programs, including employer branding initiatives.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related fields.
  • 0–4 years of experience in marketing; exposure to B2B or construction-related industries is a plus.
  • Strong skills in content development, communication, and project coordination.
  • Familiarity with digital marketing tools and analytics platforms is an advantage.
  • New graduates with ambition and learning agility are welcome to apply.

Career Development

This role provides the opportunity to
shape SCG's brand journey in India
, with exposure to regional initiatives, cross-border collaboration, and international best practices. A marketing career at SCG offers pathways to leadership in branding, communications, and strategic business development across Asia.

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