Senior Product Marketing Manager

1 day ago

Noida, India PW (PhysicsWallah) Full time
We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning.
1. Go-To-Market (GTM) Strategy
Design and execute the GTM roadmap for our educational hardware product(s)
Define target segments (schools, government bodies, coaching centres, B2C, etc.)
Craft pricing, positioning, channel, and promotion strategies
Build AOP and plan levers for achievement
2. Product Launch
Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts
Build early traction through targeted partnerships and early adopters
3. Team Building
Recruit, train, and lead a cross-functional team including sales, channel managers, and marketing
Set clear KPIs, build incentive plans, and foster a high-performance culture
Enable team members with tools, processes, and knowledge to succeed in the field
4. Sales & Business Development
Drive direct and channel sales for schools, distributors, and institutional buyers
Develop and manage sales pipeline, forecast revenue, and close strategic deals
Establish partnerships with schools, NGOs, and government organizations
Track and report on performance, customer feedback, and market trends
Key Requirements:
4+ years in sales, business development, or GTM roles in education, hardware, or FMCG sectors
Proven experience in launching tech/hardware products in the Indian market
Strong network across schools, education boards, and institutional buyers
Entrepreneurial mindset with ability to operate in fast-paced environments
Excellent leadership, communication, and negotiation skills

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