Email Marketing Specialist

2 weeks ago


uttar pradesh, India GEDU Services Full time
JOB TITLE: Email Marketing Associate
REPORTS TO TITLE: Email Marketing Manager
BUSINESS FUNCTION/ SUB-FUNCTION: Digital Marketing
WORK LOCATION: Noida, India.
WORKING MODE: Work from office ( 12-9PM Shift )
EXPERIENCED REQUIRED : 3-8Year
Please note : This is not a manager role. Hence please dont apply if you are looking or working as a Manager.
Key Responsibilities:
• Develop and implement email marketing campaigns that align with overall marketing and
business goals.
Lead Nurturing
Email Marketing Automation Management
Data Analysis
Automated campaigns to nurture lead through the sales funnel.
Manage the email marketing calendar and ensure timely execution of campaigns.
Hands on experience regarding domain authentication & warm up process
Write and edit email copy , subject line, CTA and creative content that engages our audience.
Conduct A/B tests to optimize email performance.
Make mobile-friendly email templates.
Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
Analyse email campaign data and provide insights to improve future campaigns.
Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
Stay up to date with industry trends and best practices in email marketing.
Required skills/Abilities:
Proven work experience as an Email marketer or Digital marketing associate
Hands on experience with HTML and content management systems/ email marketing software’s
Knowledge of best practices in email marketing
Timely execution of campaigns
Write and edit email copy and creative content that engages our audience.
Conduct A/B tests to optimize email performance.
Analyse email campaign data and provide insights to improve future campaigns.
Collaborate with cross-functional teams including design, content, and product to ensure campaigns align with overall marketing strategy.
Segment and manage email lists to ensure effective targeting and deliverability.
Educational Qualification(s):
• Bachelor's/master’s degree in computer science, Engineering or equivalent

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