Content Specialist

3 weeks ago

Hubli, India Whatjobs IN C2 Full time

Location : India - Remote Hours : US PST Hours Type : Full-Time We’re looking for a Content & Copywriter to create high-quality, engaging, and SEO-friendly content for our websites, marketing campaigns, and brand communications. This role works closely with our global marketing and design teams and requires alignment with US Pacific Time hours. The ideal candidate is a strong writer who can craft compelling brand copy, understands SEO principles, has experience managing content in WordPress and Webflow, and can collaborate with designers to bring campaigns to life. Job Responsibilities: Write, edit, and proofread content for websites, landing pages, blogs, email campaigns, and marketing materials with a focus on clarity, brand voice, and conversion. Develop SEO-optimized content strategies that drive organic traffic and improve search rankings. Collaborate with marketing and design teams to produce ad copy, social media posts, and campaign messaging that align with brand guidelines. Manage content publishing and updates in WordPress and Webflow, ensuring consistent formatting, SEO tags, and user experience. Conduct keyword research and integrate SEO best practices into all digital content. Repurpose long-form content into shorter formats for social media, email newsletters, and ad creatives. Stay updated on content performance metrics, competitor messaging, and industry trends to refine strategy. Assist with brand storytelling and ensure a consistent tone across all channels. Maintain a content calendar, coordinating with stakeholders to meet deadlines for campaigns and product launches. What We’re Looking For Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 2–4 years of experience in content writing, copywriting, or digital marketing — ideally for SaaS, travel, hospitality or consumer brands. Strong portfolio showcasing SEO writing, brand copywriting, and campaign work; familiarity with WordPress and Webflow is required. Experience with SEO tools such as Ahrefs, SEMRush, Google Analytics, or Search Console is a plus. Ability to write for different audiences and platforms while maintaining a consistent brand tone. Basic design knowledge (e.G., Canva, Figma, or Adobe tools) is a plus for collaborating on visuals. Excellent research, editing, and proofreading skills with attention to detail. Strong organizational skills to manage multiple projects across time zones. Comfort working in a fast-paced, global environment with shifting priorities. Salary: 6 LPA - 8 LPA

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