Digital Marketing Manager
6 days ago
Location: AhmedabadSalary Range: Rs.30,0000 to Rs.35,000 per month. (based on experience)As a Performance Marketing Manager, you’ll be responsible for:- Planning, executing, and optimising Meta ad campaigns for e-commerce brands- Leading and mentoring junior media buyers- Working closely with the creative team to ensure fast testing cycles- Owning performance for all paid media clientsSalary: Rs.35,0000 to Rs.45,000 per month.This role is ideal for someone who’s been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance.ResponsibilitiesStrategy & Execution- Plan and execute Meta ad campaigns (TOF, MOF, BOF)- Create media buying strategies tailored to different industries and budgets- Scale and optimize campaigns to meet ROAS and CPA goals- Implement testing strategies (creatives, offers, landing pages)Team Management- Oversee 2 junior media buyers- Guide them on campaign setups, troubleshooting, and daily optimizations- Review and approve campaigns before they go live- Conduct weekly training sessions to upskill the teamCreative Collaboration- Work with designers and copywriters to generate test-worthy creatives- Give clear briefs based on performance data- Suggest hooks, formats, and structures that have worked in the pastReporting & Analysis- Create weekly and monthly performance reports- Analyze and present data-driven insights to internal stakeholders- Track KPIs across all accounts (ROAS, CAC, CTR, etc.)Client Communication- Join strategy calls when needed- Provide updates or explain performance during escalationsRequirementsMust-Haves- 2 to 4 years of experience running Meta ads for D2C or e-commerce brands- Strong understanding of full-funnel performance marketing- Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies- Experience in A/B testing creatives, hooks, angles, and offers- Familiarity with Google Sheets, ClickUp/Asana, and ad reporting toolsGood to Have- Experience managing a small team- Basic understanding of copywriting principles- Ability to work cross-functionally with creatives and clientsTraits We’re Looking For- Ownership mentality- Fast execution with attention to detail- Hungry to grow and build systems- Strong communication skills and ability to lead a team
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