
Adobe Traget/Personalization Services
2 weeks ago
Experience required- 4-12 Years
Job Location- PAN India
Role Overview
We are looking for a highly skilled Front-End SDK & Personalization Engineer to design and maintain shared JavaScript SDKs that power data capture, experimentation, and real-time personalization. This role will work closely with Enterprise Decision Engine (EDE) teams and front-end developers to deliver seamless, context-aware user experiences.
Key Responsibilities
- SDK Development & Maintenance
- Build and maintain reusable JavaScript SDKs for data capture, personalization triggers, and experimentation logic.
- Ensure SDKs are performant, secure, and compatible across platforms and browsers.
- Data Layer Integration
- Define and govern schema standards for data layer integration across digital properties.
- Ensure compliance with data governance, privacy, and security policies.
- Decisioning Integration
- Collaborate with Enterprise Decision Engine (EDE) teams to expose and consume decisioning surfaces.
- Enable real-time decisioning through well-structured APIs and event-driven architecture.
- Component Development
- Create React-based Helix components that dynamically respond to real-time context and user profile states.
- Ensure components are modular, testable, and optimized for performance.
Qualifications
- 3 – 7+ years' Experience with real-time personalization, experimentation frameworks (e.g., A/B testing), and analytics tagging.
- 3 – 7+ years Strong proficiency in JavaScript and React, with experience building SDKs or libraries.
- Deep understanding of data layer architecture, schema design, and integration best practices.
- Familiarity with enterprise decisioning systems and event-driven architectures.
- Excellent collaboration and communication skills, especially in cross-functional environments.
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