Creative Strategist

4 months ago

Mumbai, India NEWJ Full time

NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by Shalabh Upadhyay and Kunal Chaudhary and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.


Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.


As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. From politics (NEWJ Rajneeti) and entertainment (Filmy) to sports (Game On) and informative and explainer stories (Desified), NEWJ covers it all.


NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the ‘NEWJRoom’ have recorded over a million views each.


NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd


Job Title:

Creative Strategist


Summary:

The Creative Strategist is the bridge between the brand's left and right brains.

The creative team—the right brain—is focused on the creativity and innovations required to create an effective ad. On the other hand, the media team—the left brain—is focused on analytics, ad performance, and business goals.

Creative Strategists merge emotion and logic. They find the sweet spot between creative theory and media reality to maximize marketing results. They develop comprehensive briefs that outline a brand's objectives and requirements, covering timelines, budgets, target audiences, and deliverables. a creative strategist may gather insights and data to inform the direction. This research may include competitor analysis, customer research, and trend analysis. Creative strategists work with a brand solutions team to bring ideas to life. It may involve overseeing the creative process, providing feedback and edits, and meeting deadlines.


Roles & Responsibilities:

  • Enhance collaboration and Creativity in setting up Creative structure
  • Plan and execute a creative strategy that drives high engagement.
  • The skills to craft and articulate a clear and consistent vision, and a track-record of implementing effective creative programs.
  • Highly creative and imaginative, and curious about products or services.
  • Increase the effectiveness and efficiency of subordinates, follow best practices, manage & train resources.
  • Be relevant with reference to communication across on-ground, digital, social media.
  • Manage the tracking and reporting of performance to ensure team accountability and quality of deliverables.
  • Improve results and ROI and Foster innovation

Desired Skills and Experience:

  • Bachelor’s degree in a relevant field.
  • Minimum 5-8 years of experience in the digital agency space.
  • Collaboration, Creativity, Leadership, Communication Technical
  • Must have knowledge of Copywriting, Branded Content Strategy, Social Media Management, Creative Design
  • Strong leadership skills and ability to manage a team.
  • Able to work under pressure and manage workloads effectively.
  • Well organized and self-motivated.
  • Stay updated on industry trends and adjust the creative strategy as needed

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