Social Media Marketing Specialist

2 weeks ago

delhi, India INSIDEA Full time
Designation- Social Media Specialist
About the Company
INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster.
Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.
Job Description
We are looking for a talented Social Media Manager to run our social media pages and oversee our online presence by creating engaging content, creating strategies, monitoring usage statistics, and managing social campaigns.
As a Social Media Manager at INSIDEA, you are always up-to-date with the latest digital technologies and social media trends. You should be able to creatively explain the business value we create and possess outstanding communication abilities. In the end, you should be able to manage our social media presence and make sure that there is a lot of online traffic and consumer interaction to boost our marketing and sales efforts.
Job Responsibilities
Design and implement social media strategy to align with business goals
Create multi-channel social calendars with complete ownership of the copy.
Define important social media KPIs, set specific objectives, and report on ROI
Perform research on current benchmark trends and audience preferences
Communicate with followers and respond to queries in a timely manner
Engage in social media communities by responding to social media posts and developing discussions
Measure the success of every social media campaign
Analyze competitor activity on a regular basis
Work closely with designers to ensure top-notch content quality
Suggest and implement new content types to develop brand awareness and drive engagement
Skills Requirement
Excellent copywriting skills
Ability to deliver creative content (text, image, and video)
Understanding of SEO and web traffic metrics
Knowledge of online marketing channels
Excellent communication skills
Familiarity with web design is an added advantage.
Required Experience
4+ years of proven work experience in social media manager, preferably in a B2B SaaS company
Good understanding of social media KPIs
Excellent knowledge of LinkedIn, Twitter, and other social media best practices

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