Social Media Marketing Specialist

4 weeks ago

india Arcitech Full time

Location: (Lower parel, Mumbai, Maharashtra)


Job Description: Arcitech is seeking a talented and experienced Social Media Specialist

to enhance our brand presence and engage our audience through innovative social

media strategies. The ideal candidate will have a proven track record of managing

various social media platforms to grow engagement, brand awareness, and drive

business objectives.


Key Responsibilities:

 Develop and implement a comprehensive social media strategy to increase our

brand visibility and online presence.

 Manage and oversee social media content across all platforms, including

Facebook, Twitter, Instagram, , and YouTube.

 Measure the success of every social media campaign and use analytics tools to

gauge the effectiveness of campaigns and understand the audience.

 Stay up to date with the latest social media best practices and technologies.

 Work with copywriters and designers to ensure content is informative and

appealing.

 Collaborate with Marketing, Sales, and Product Development teams to ensure

brand consistency.

 Communicate with industry professionals via social media to create a strong

network.

 Train internal teams to integrate and maintain a cohesive social media strategy.

 Manage and facilitate social media communities by responding to social media

posts and developing discussions.

 Monitor SEO and user engagement and suggest content optimization.


Required Skills:

 Proven work experience as a Social Media Specialist or Social Media Manager

with a minimum of three years in the field.

 Solid understanding of content management, creative writing, and SEO.

 Excellent knowledge of Facebook, Twitter, , Instagram, Google+, and

other social media best practices.

 Experience with doing audience research and using social media marketing tools.

 Ability to deliver creative content (text, image, and video).

 Excellent communication, multitasking, and analytical skills.

 Familiarity with web design and publishing.

 BSc degree in Marketing or relevant field.


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