Manager Product Marketing – CyberGRC

3 weeks ago


Bengaluru, India MetricStream Full time
Title: Manager Product Marketing – CyberGRC
Job Location: - Bengaluru
We are seeking a strategic, customer-focused, results-oriented Product Marketing Manager to lead product prioritization and go-to-market efforts for our CyberGRC solutions. Based in Bangalore, you will play a global role at the intersection of product strategy, customer insight, and sales enablement, helping us bring our AI-first vision to life in a fast-evolving market.
This role is ideal for someone who combines deep domain knowledge in cybersecurity and GRC with strong product understanding, messaging skills, and a collaborative, execution-focused mindset. You’ll work cross-functionally with Product, Sales, Enablement, Customer Success, and Demand Generation to fuel product adoption, pipeline growth, and customer impact.
Key Responsibilities
Voice of Customer & Market Insight (including Analyst Reviews)
- Conduct ongoing customer, prospect, and market research to identify needs, pain points, trends, use cases, and opportunities.
- Maintain detailed buyer personas, competitive analyses, and customer journey maps that drive segmentation and messaging decisions.
- Integrate feedback from analysts and regulatory trends in the cybersecurity and risk landscape. Prepare and participate in analyst reviews (Forrester, Gartner, IDC, etc.)
Product Prioritization, Launch & Cross-Functional Alignment
- Work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities.
- Lead planning and execution of product launches, ensuring internal and external readiness.
- Track and report on the impact of product marketing activities, iterating strategies based on performance data.
Go-to-Market Strategy & Messaging
- Define and execute the go-to-market strategy for MetricStream’s CyberGRC products, collaborating closely with Product Marketing leadership, Product Management and global Marketing teams.
- Own product positioning, messaging, and content strategies that communicate our differentiated value across industries and buyer types.
- Translate product capabilities into customer-centric value propositions aligned to business challenges and use cases.
Sales Enablement & Strategic Support
- Create and maintain impactful sales tools including pitch decks, solution briefs, battlecards, use cases, and competitive intelligence.
- Support the Enablement team in training field teams on messaging, product value, and objection handling.
- Serve as a subject matter expert in strategic deals and internal product briefings for cross-functional stakeholders.
Content & Campaign Development
- Collaborate with Demand Generation and Field Marketing teams to design integrated campaigns that drive awareness, engagement, and pipeline.
- Partner to create high-quality content including webinars, case studies, blogs, white papers, and email assets.
- Ensure consistent messaging and voice across all customer touchpoints, reinforcing MetricStream’s AI-first leadership.
Skills and Experience
- 8+ years of B2B product marketing experience in enterprise SaaS, ideally in cybersecurity, risk, compliance, or cloud platforms.
- Strong understanding of cyber risk frameworks (e.g., NIST, ISO, FAIR), enterprise security buyers, and global regulatory environments.
- Demonstrated success in customer feedback, product development, go-to-market planning, positioning, enablement, and cross-functional execution.
- Excellent communication, writing, and storytelling skills. Able to translate complex concepts into business value.
- Experience working across Product, Sales, Customer Success, and Demand Gen teams to deliver measurable business impact.
Preferred Skills
- Background in GRC or risk platform marketing is strongly desired. Cyber experience preferred.
- Strong analytical and strategic thinking skills. Comfortable using data to validate and refine messaging.
- Self-starter with excellent project management skills, able to thrive in a fast-paced, global environment.
Why Join MetricStream
- Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
- Work on AI-first, market-leading solutions that power the risk strategies of the world’s top enterprises.
- Collaborate with global teams and senior leadership to shape product and marketing direction.
- Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.
Education
- Bachelor's or Master's degree in Cybersecurity, Information Technology, Risk Management, or related discipline.

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