Digital Analytics

3 weeks ago


delhi, India adaptive & co Full time
Adaptive & Co is a leading Digital Analytics & Performance Marketing Consultancy specializing in analytics and measurement, analysis, insights, strategy, and data activation.
As Certified Google Marketing Platform Partners, we specialize in the Google Stack;
Google Analytics 4 / 360
Google Tag Manager
BigQuery
Google Cloud
Data/ Looker Studio
Looker
Google Ads
As well as a variety of other enterprise MarTech platforms and APIs e.g.
CRM - HubSpot, Salesforce, etc
MAP - Marketo, Pardot
Warehouse - Amazon, Azure, Snowflake, etc
Visualisation - PowerBI, Tableau, Domo
Advertising - Meta, TikTok, LinkedIn, etc
We seek a highly technical Implementation and GA4 Subject Matter Expert for the Digital Analytics - Tech Implementation Lead role to join our team. You will offer domain expertise and technical implementation services to support and maintain our growing portfolio of enterprise clients.
**Required Platform & Technical Expertise
GMP Subject Matter Expert with a focus on Google Analytics / Tag Manager implementation
GA4 experience to expert level
Google Tag Management experience to an advanced/ expert level
Server-side tracking
BigQuery and Google Cloud
Ability to write HTML/HTML5/CSS, jQuery and JavaScript
SQL and Python
Coding PHP or .Net
Experience working with APIs - GMP Platforms
Highly detail-orientated and takes pride in one's work - nothing short of excellent work will do
Preferred Platform & Technical Expertise
BigQuery & Google Cloud
Experienced with other platforms, including Hubspot, Segment, etc
Software development & APIs
Working knowledge of advertising platforms, such as Google Ads, Facebook Ads, etc
Responsibilities:
Work with the Technical Leader & Solution Design team to define enterprise measurement solutions.
Create technical specification documents for dataLayer development.
Implement enterprise-grade digital analytics solutions
Develop integrations and bespoke solutions, including working with APIs
Scripting and technical problem-solving
Take ownership of the end-to-end process, from implementation to data validation.
Support the wider technical team on best practices and innovation
Establish standards to improve our proposition continuously.
Please apply if you possess the skills and mindset to deliver world-class solutions.
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