PALMIST HEALTHCARE PRIVATE LIMITED | Digital Marketing Executive
2 weeks ago
Palmist Healthcare, Bawana, Delhi
About Palmist Healthcare:Palmist Healthcare is a leading provider of private-label and custom formulation solutions. We cater to a diverse clientele in the B2B segment, offering high-quality healthcare products tailored to their needs.
We are looking for a passionate and experienced **Digital Marketing Executive** to join our team. The ideal candidate should have a strong background in digital marketing, with proven expertise in handling SEO, social media management, influencer collaborations, paid ad campaigns, and lead generation in the B2B sector.
Key Responsibilities:1.
SEO & Website Optimization- Develop and execute effective on-page and off-page SEO strategies to increase organic traffic.- Monitor website performance using analytics tools and optimize for improved rankings.- Conduct keyword research and content optimization.
2.
Social Media Management:- Plan and manage content calendars for platforms such as , Facebook, and Instagram.- Create and curate engaging posts to promote brand awareness and engagement.- Analyze performance metrics and optimize campaigns accordingly.
3.
Influencer Collaborations:- Identify and collaborate with relevant influencers in the healthcare and wellness industry.- Develop long-term partnerships to enhance brand visibility in the B2B market.
4.
Paid Ad Campaigns:- Strategize and execute paid media campaigns on platforms like Google Ads,
Ads, and Meta (Facebook/Instagram).- Monitor and optimize campaigns for lead generation and ROI.- Allocate and manage budgets effectively to achieve maximum results.
5.
Lead Generation:- Focus on generating high-quality leads in the private label and custom formulation segments.- Develop targeted campaigns to attract potential B2B clients.- Nurture leads through email marketing and retargeting campaigns.
6.
Reporting & Analytics:- Provide detailed performance reports and insights for all campaigns.- Use data to drive decision-making and refine marketing strategies.
Requirements:- Bachelor’s degree in Marketing, Business, or a related field.- 2+ years of proven experience in digital marketing, specifically in the B2B segment.- Expertise in SEO, Google Ads, social media platforms, and analytics tools.- Experience with influencer collaborations and lead generation strategies.- Strong understanding of private label and custom formulation markets is a plus.- Excellent communication, analytical, and organizational skills.- Ability to work independently and manage multiple projects simultaneously.
What We Offer- Competitive salary and performance-based incentives.- A collaborative and innovative work environment.- Opportunities for professional growth and development.
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