Marketing Manager

7 days ago


bangalore, India Trustt Full time

About the Role

We seek a highly motivated and results-oriented Marketing Manager to join our team. In this role, you will be responsible for developing and executing a comprehensive marketing strategy with a strong focus on driving performance marketing initiatives while also building brand awareness and thought leadership through content marketing. As a Gen-AI First company, we expect you to be aware and leverage Gen AI for marketing activities

You will be a strategic thinker with a proven track record of success in both performance marketing (60% of your focus) and brand marketing (40% of your focus) within the SAAS/Fintech/Enterprise Software industry.


Responsibilities:

Performance Marketing (60%)

Develop and execute high-performing marketing campaigns across various channels, including Paid Search (PPC), Paid Social (Social Ads), Display Advertising, and potentially other emerging channels.

Manage campaign budgets, negotiate rates with vendors, and optimize campaigns for maximum return on ad spend (ROAS) and cost efficiency.

Account-based marketing for key accounts to understand the right solution fit and drive revenue growth for the business

Utilize data analytics tools and platforms (e.g., Google Analytics, LinkedIn Ads Manager, and similar) to track campaign performance, identify trends, and make data-driven decisions for optimization.

Generate insightful reports and presentations using the CRM (preferably HubSpot) to communicate campaign performance to stakeholders.

Stay up-to-date on the latest performance marketing trends and technologies, and identify new growth opportunities.

Plan and manage tradeshow and on-ground events to drive healthy SQLs.


Brand & Content Marketing (40%)

Develop and execute a comprehensive brand marketing strategy to increase brand awareness, build thought leadership, and position the company as a leader in the SAAS/Fintech/Enterprise Software industry.

Create high-quality content (e.g., blog posts, white papers, case studies, infographics) that is informative, engaging, and SEO-optimized.

Manage the company blog and social media channels, developing and executing content calendars to drive engagement and brand awareness.

Collaborate with internal teams (e.g., product, sales, solutions, inside sales) to create content that aligns with marketing goals and business objectives.

Track performance of brand marketing initiatives and identify areas for improvement.


Qualifications:

6-8 years of experience in marketing, with a proven track record of success in both performance marketing and brand marketing within the SAAS/Fintech/Enterprise Software industry.

Strong understanding of digital marketing channels, including Paid Search, Paid Social, Display Advertising, SEO, and Content Marketing.

Experience with conversion rate optimization (CRO) best practices, with the ability to drive a healthy funnel of SQLs

Expertise in data analysis and reporting using marketing analytics tools (e.g., Google Analytics, social media analytics platforms).

Experience with trade shows and on-ground events to drive healthy SQLs

Excellent communication and presentation skills.

Manage agency partners and a lean internal team

Ability to work independently and manage multiple priorities effectively.

Strong problem-solving and analytical skills.

A creative mind with a passion for developing engaging content.


Bonus Points:

Experience with marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).

Experience with public relations, analyst relations and influencer marketing.

Proven ability to develop and manage a marketing budget.

Experience working in a fast-paced, results-oriented environment.


Benefits: (1)

Competitive salary and benefits package.

Opportunity to work on challenging and impactful projects that drive financial inclusivity

A collaborative and fast-paced work environment with a focus on delivering results

Chance to learn and grow your skills in the ever-evolving world of marketing and growth


To Apply

Please submit your resume and cover letter outlining your relevant experience and why you are interested in this role.



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