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Director Digital Planning

3 months ago

gurgaon, India Omnicom Media Group India Full time
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We are looking for a Director– Digital Media Planning based out of Gurgaon who will be responsible for planning and successful execution of digital media campaigns across clients while focusing on building long term vendor partnerships.
Responsibilities:
Prepare digital specific media plans
Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes.
Guide the team and provide direction on campaign planning, implementation and delivery.
Handle client queries and proactively address ad hoc requests related to digital media plan implementation
Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis.
Work on integrated pitches through cross functional team work and collaboration.
Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients.
Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas.
Qualification:
Master’s/ PG Diploma in Advertising & Communication
7 to 8 years of media planning experience required.
Excellent Written and Verbal Communication Skills
Experience with advanced usage of Google Analytics, BARC, IRS, Protomatic etc.
Excellent Analytical and Organizational Skills
Eye for Detail and Accuracy