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Head-PR & Communications

3 months ago

Mumbai, India Piramal Realty Full time
Work in partnership with the Marketing Managers to help determine the optimal PR strategies that will appeal to the target markets.Develop and execute PR strategies and activities for all Piramal Realty project and destination brands coordinating with the PR agency where applicable.Ensure that external PR activities are conducted within the marketing brief, brand guidelines, Company vision, budget and timelines.Create Content for both internal and external platforms including blogs and social platforms.In conjunction with Events Manager and Social Media Executive, organize and attend promotional events such as press conferences, open days, exhibitions, tours and visits.Oversee development of press materials, key messages, Q&A documents and sensitive customer response correspondence. Update as required.Deal with project-related enquiries from the public, the press, and related organizations.Commission or undertake relevant market research to support PR activityFoster positive relationships with media outlets to pitch and identify media opportunities.Oversee, or execute as needed, the development of internal electronic newsletter and other electronic communications.Explore and evaluate new PR & Media opportunities that are on brand brief, cost effective and deliver the appropriate media exposure.General media relations, ability to provide regular and relevant market intelligence and insights.Experience in dealing with and accessing a variety of target markets including government bodies, real estate brokers and customers from a wide spectrum of wealth.Expertise in developing strategic and tactical PR plans backed up by innovative ideas.In conjunction with Events Manager and Social Media Executive, organize and attend promotional events such as press conferences, open days, exhibitions, tours and visits.