Marketing Associate

3 weeks ago

delhi, India Pangolin Full time
ROLE: Marketing Associate
INDUSTRY: Marketing
LOCATION: Remote
About Pangolin:
Pangolin transforms purpose-driven tech brands into market leaders. Specializing in Tech for Good B2B SaaS sectors, we leverage strategic branding, innovative design, and high-growth marketing to craft impactful solutions. Our approach is tailor-made for those ready to challenge the status quo, ensuring that our client's brand not only stands out but leads with purpose. Join us, and let's make a tangible difference together.
Job Description:
The ideal candidate is a highly organized self-starter, with 2-3 years of experience who is capable of working cross-functionally on the planning and implementation of marketing projects. We are looking for someone dependable, client service-oriented with excellent communication, time-management, and organizational skills.
Roles & Responsibilities:
● Monitoring the progress of key marketing projects both internally & externally, reporting & timely communicating any lapses or red flags.
● Making presentation decks, ranging from research, strategy, insights derivation & campaign planning to aid the strategy & marketing team.
● Being an integral part of the content ideation, campaign planning meetings, and contributing with out-of-the-box thinking.
● Providing regular administrative & coordination support to the marketing and strategy team
● Support cross-team initiatives to document processes and streamline operations for the team
● Develop and execute an impactful mix of marketing strategies and tactics with a focus on demand generation, content marketing, and PR strategies to create brand awareness
● A high degree of analytical rigor, strategic mindset, and business acumen, written and verbal communication skills with confidence in presenting;
Requirements/Desired Skills:
● Marketing Campaigns - Experience in ideating & implementing marketing campaigns on digital as well as traditional mediums
● Advertising - Experience in collecting & analyzing consumer behavior to identify new opportunities for advertising
● Daily Project Management - Experience in coordinating with the Marketing Design and Content teams to create deliverables on time. Knowledge of keeping organized records of marketing metrics and results of past campaigns
● Microsoft Office Suite - Experience in also having the ability to generate spreadsheets, analyze qualitative and quantitative data, and interpret KPI and ROI metrics. The candidate must have excellent command of Excel, PowerPoint & Microsoft Word
Sectoral Knowledge
B2B SaaS: Understanding of software as a service model, market strategies, and customer engagement specific to B2B technologies.
Technology and Innovation: Knowledge of tech industry trends, innovation processes, and the tech-for-good movement.
Digital Marketing: Familiarity with digital marketing strategies tailored to technology products, including social media, SEO, and content marketing.
Sustainability and Social Impact: Awareness of how technology can contribute to societal benefits, such as through sustainable practices or social entrepreneurship.
Professional Experience:
● A degree in Business, Marketing, or a related field preferred
● Experience working in an agency or client marketing team, with (ideally) 2+ years’ experience.
APPLICATION LINK-

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