Media Manager

1 month ago

Delhi, India Initiative Full time
Agency

– InitiativeLocation

– BangaloreFunction

– Business (Media Planning)Position Title

– Manager – Business (Media Planning)

Business OverviewInitiative is a full-service global media agency built to grow brands through culture. It is a part of second largest global media network IPG Mediabrands with presence in more than 100 countries. Initiative unlocks business growth for the world’s most ambitious brands. At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.The Indian entity spans across 4 major cities and employs over 250+ best of the breed media professionals innovating on a roster of clients including Amazon, ITC, Bajaj Motorcycles, Toyota, Samsonite, MRF, Urban company, One Plus, Naukri.com and several others. We are one of the most prestigious media agencies with accolades across several forums.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our business ambition is to grow profitable marketing assets by leveraging media intelligence and partnerships to orchestrate a brands total consumer experience. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position OverviewThe role is to plan and execute brand campaigns across medium and monitoring the campaigns performance. Independently present plans, post eval and comp analysis to client. To do more client interaction and build strong relations with them.

ResponsibilitiesShould be able to work on data and develop media insights from it.Make use of classroom and online training facilities to improve the skillsets.Independently present plans, post evals and comp analysis to client.To do more client interaction and build strong relations with them.Writing and presenting skills - Participate in EMVIES, Monday morning meetings, work on client decks like competition track, media trends.Proficiency in tools and softwares - BARC, MAP, IRS, Excel, PowerPointBuild strong relationships with the client and Media owner.Train the juniors reporting to him / her.

Required Skills and ExperienceCommunication skills both verbal and written - Interact with clients, media partners and internal teamsAbility to work on multiple projects at one timeGood at number crunching and should be at ease with numbersGood attention to detail and accuracySelf-motivationInquisitiveTeam player

Qualification:Graduate/Post-graduate from a reputed university or college3 - 4 years of experience in Media planning

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