Associate Marketing Manager

1 month ago

bangalore, India Infosys Full time
Location : Bangalore
Responsibilities :
Market and competitive research; drive competitive analysis across offerings and areas of work; Business intelligence
Understand Infosys’ target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted marketing campaigns.
Build/ Improve Infosys brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively
Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments
Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements
Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams
Operations management: managing systems and processes and ensuring compliance.
Budgeting and operations management: managing systems and processes and ensuring compliance; Also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing.
Overall process governance and compliance adherence.
Skillset:
Professional :
Brand development process : Knowledge of brand building, brand development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, measure and refine brand development / positioning strategies as per role expectations.
Knowledge of channels : Knowledge of various marketing channels, channel management techniques and/or new technical channels to support or manage the channel life cycle, evaluate and improve channel effectiveness or create strategies for successful adaptation.
Knowledge of market : Knowledge of culture, competitive and influencer landscape and pricing strategies to measure performance, identify positioning/differentiation strategies and channel partners and engage with stakeholders to recommend appropriate communication strategies.
Content asset development and management : Knowledge of messaging strategies, channel consumption patterns, practices, guidelines and Infosys content management processes to identify and create content strategy and recommend enhancements.
Behavioral :
Team player
High impact communications
Learning and innovation
Customer orientation
Business acumen
Planning and execution effectiveness
Experience Required:
MBA with minimum 4 years / BE or Liberal Arts graduate with minimum 5 years of relevant experience.
Exposure to marketing of services and solutions in a relevant industry domain an added advantage.

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