Chief of reels

2 weeks ago

India Unnati Anam Consultancy Full time

About Us: We’re building a global streetwear brand born in India with the ambition of becoming our generation’s Supreme or A Bathing Ape. Storytelling and design sit at our core: every drop, campaign, and piece of content is crafted to inspire a generation to ‘Make History’.Our mantra is simple: “When in doubt, take the fun route.” We’re colorful, mood-uplifting, and curiosity-driven, creating fashion that doesn’t just sit in your wardrobe but lives in culture.Location: BangaloreWorkdays Monday - SaturdayWorking Model: OnsiteBudget: 12 LPA - 15 LPAAbout the Founder: Punj Rajan, an IIT Kharagpur graduate and former BCG consultant, brings a strong understanding of consumer psychology and brand building. The brand is backed by Kae Capital and marquee angels including Harsha (CEO, Swiggy), Malini (CEO, The Deconstruct), and Rinshul (ex-COO, Zomato), giving it both credibility and the conviction to scale globally.This is a founding seat at the table we’re looking for a Chief of Reels: someone who lives and breathes content. You’re obsessed with storytelling, plugged into our ecosystem, and see the world through the lens of a camera. You’ll lead the short-form storytelling engine - from script to screen - creating cultural moments that people don’t just watch, but feel.What You’ll DoCreate & Direct: Write and direct scroll-stopping short-form content that’s witty, bold, and made to trend.Build IPs: Conceptualize and script recurring content formats and series that build our brand universe - think hero’s journeys, cultural parodies, and everyday legends.Shape Characters: Spot and nurture personalities (including yourself) that can bring our reels to life.Collaborate & Execute: Work closely with video editors, designers, and the founder to bring wild ideas to life with precision and punch.Stay On the Floor: Be hands-on - brainstorming, shooting, and experimenting every day in our Bangalore studio.Play with Culture: Constantly tap into trends, memes, and moods that move the internet.Who You AreA natural storyteller who can script, shoot, and sell a story in under 10 seconds.Camera-friendly, you’re not afraid to be in front of it if the story calls for it.Obsessed with content and culture, you live on social, you analyze what works, and you’re inspired by creators and brands across the ecosystem.A creative risk-taker who believes in making ten bold things rather than one safe one.A collaborator at heart, you love bouncing off ideas, energy, and humor with your team.Why Join Us?Because streetwear is more than clothing, it’s community, culture, and curiosity.At our brand, you’ll have the creative freedom to experiment, the backing of world-class investors, and the chance to define India’s most exciting global streetwear story - one reel at a time.

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