Search Engine Optimization Specialist
1 month ago
Architect and execute an SEO strategy prioritizing Mobile app search optimization (65%) alongside website SEO (35%), to boost organic traffic and downloads.
Spearhead backlink acquisition strategies to enhance organic web presence and app visibility.
Drive organic traffic growth through strategic link-building initiatives and partnerships.
Amplify organic app downloads by optimizing app store listings and leveraging app-centric digital marketing tactics.
Conduct regular and thorough analytics reviews for both the website and the app to monitor performance metrics and identify areas for optimization.
Create and manage keyword portfolios for various content categories to guide the production of SEO-friendly content that aligns with user search intent
Keep abreast of competitor performance in terms of web and app rankings, traffic, and content strategy
Generate and distribute comprehensive reports on a regular basis to provide insights into rankings, traffic, backlink profile, and competitor analysis.
Continually assess and adapt content strategies based on keyword analysis to stay ahead in search rankings.
Candidate Attributes
Bachelor's degree in Marketing, Business, or a related field.
5 years of experience in planning and implementing a successful SEO strategy
Experience web analytics, marketing, and business development
Expertise in A/B and other testing methods
Familiarity with HTML, CSS, JavaScript
Should be well versed with tools like Appsflyer, Firebase, SEMrush, A Href & Analytics
In-depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
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