Senior Digital Marketing Executive

3 weeks ago


Bengaluru, India Danush Systems and Solutions Full time
Job Title: Senior Digital Marketing Executive - Lead Generation

Location: Bangalore

Company: Danush Systems And Solutions

Website: Marketing

Reports To: CEO

Employment Type: Full-Time

Experience: 5+ Years

Objective:

Danush is in search of a seasoned Digital Marketing Executive to lead our lead generation initiatives, focusing on Google Ads and other digital marketing platforms. The successful candidate will devise and execute cutting-edge digital marketing strategies to bolster our brand visibility and accelerate business expansion. Experience in generating leads for B2B markets, both domestic and international, is critical.

Key Responsibilities:

- Develop, implement, and oversee lead generation campaigns on Google Ads and other digital platforms.- Continuously analyze and optimize campaigns to boost lead generation efficacy.- Monitor and report on key performance indicators (KPIs), such as click-through rates, conversion rates, and ROI, to stakeholders.- Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge.- Collaborate with the sales and marketing teams to ensure digital advertising strategies are in sync with overarching business objectives.- Manage budget allocations for digital marketing activities to optimize impact and efficiency.- Create content strategies for digital channels to maintain engagement and brand coherence.- Spearhead SEO/SEM efforts to improve online visibility and search rankings.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field.- Minimum of 5-7 years of experience in digital marketing, with a proven track record in Google Ads and lead generation for B2B in both domestic and international markets.- Strong analytical skills and a data-driven approach.- Excellent communication and interpersonal abilities.- Capable of thriving in a fast-paced and dynamic environment.- Proficiency with digital marketing tools and software, including CRM platforms and SEO/SEM tools.

Preferred Skills:

- Certified in Google Ads or other relevant digital marketing platforms.- Experienced with A/B testing and other metrics-based testing methods.- Demonstrates creative and strategic thinking capabilities.

Benefits:

- Competitive salary package complemented by substantial performance-based incentives.- Opportunities for professional growth and development.- A dynamic and supportive work environment, conducive to personal and professional growth.

Note: Candidates are encouraged to thoroughly familiarize themselves with our products and services as detailed on before applying for this position.

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