Advertising Specialist

4 weeks ago

Bengaluru, India Whatjobs IN C2 Full time

Job Title: Google Ad Specialist Location: Koramangala, Bengaluru Shift: 12:00PM to 9:00PM DataCaptive is a leading B2B Data Solutions provider helping businesses supercharge their lead generation. We’re looking for a Google Ads Specialist who can take charge of our paid campaigns and deliver high-quality leads. Key Responsibilities - Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Remarketing. - Conduct thorough keyword research and competitor analysis to identify growth opportunities. - Write compelling ad copies, select appropriate creatives, and optimize landing pages for higher Quality Scores. - Monitor campaign performance daily, ensuring alignment with ROI, CPL, and lead generation goals. - Set up conversion tracking and analyze campaign data using Google Analytics, Tag Manager, and other tools. - Continuously test ads, bidding strategies, and audience targeting to maximize performance. - Collaborate with the SEO, content, and design teams to improve ad relevance and conversion rates. - Provide regular reports on campaign performance with actionable insights. Required Skills & Qualifications - Proven experience (2–4 years) in managing Google Ads campaigns for lead generation. - Strong knowledge of Google Ads, Keyword Planner, Analytics, Tag Manager, and Data Studio. - Hands-on experience with Search, Display, Remarketing, and YouTube Ads. - Understanding of B2B lead generation funnels and data-driven marketing.

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