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[10/05/2024] Performance Marketing Manager

2 months ago

New Delhi, India Kestone Full time
Position Title: Performance Marketing Manager

Qualification: Graduate/Post Graduate Marketing

Location: Delhi

Preference for a candidate with:

- 3 – 4

years of experience of working with a digital marketing agency.- Prior experience of Performance Marketing (B2B OR D2C) is a must.- Hands on with the popular advertising platforms like Google Ads, Meta, LinkedIn, Taboola.- Knowledge of Google Analytics and Google Tag Manager is a must.

The role will be responsible for managing end-to-end performance marketing including media planning and paid campaign execution for Kestone. Hands-on knowledge of Digital advertising ecosystem including Google Ads, Facebook ads, E-commerce Ads, Analytics, and Affiliates is a must. Knowledge of Amazon Ads/SEO/SMO will be an advantage.

Key Responsibilities:

- Media Planning of Kestone campaigns in accordance with the client's business objectives.- Strategize, build, and execute performance marketing and PPC strategy across all channels.- Measure and report performance of all client campaigns, and assess the same against goals (ROI and KPIs).- Monitor and optimize the overall PPC strategy for maximum output.- Report project progress and outcomes to business owners on a weekly, monthly, and quarterly basis – using Google Analytics and similar platforms.

Experience and Qualifications:

- 3 - 4 years of experience in a similar role (preferably from a digital agency background)- Media Management experience.- A proven track record of creating and executing advertising plans that are creative, engaging, testable, and highly analytical.- Ability to stay highly organized and efficient in a fast-paced, high-performance work environment.-

A proven track record of managing digital marketing projects for a range of clients.- Working knowledge of the overall digital marketing mix – Web Analytics, Email, SEO, PPC, Content, Social & Affiliates- Strong communication and Digital Marketing Agency Background

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