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Content Writer

2 months ago

Jaipur, India EPlanet Soft - EP Soft Pvt. Ltd. Full time

Job Summary:

We are seeking an experienced and creative Senior Content Writer to join our dynamic team. The ideal candidate will have a strong background in content creation, a keen eye for detail, and a passion for crafting engaging and compelling narratives. As a Senior Content Writer, you will be responsible for producing high-quality content that aligns with our brand voice, drives engagement, and supports our marketing goals.


Key Responsibilities:

  • Content Creation: Develop and produce high-quality written content including blog posts, articles, website copy, social media updates, email campaigns, whitepapers, and case studies.
  • Research: Conduct thorough research on industry-related topics to ensure content is accurate, relevant, and up-to-date.
  • SEO Optimization: Implement SEO best practices to ensure content is optimized for search engines and drives organic traffic.
  • Editing and Proofreading: Review and edit content for grammar, clarity, consistency, and adherence to brand guidelines.
  • Content Strategy: Collaborate with the marketing team to develop and execute content strategies that support overall marketing objectives and drive engagement.
  • Audience Analysis: Understand and analyze the target audience to tailor content that meets their needs and interests.
  • Content Calendar Management: Assist in the development and maintenance of a content calendar to ensure timely delivery of content.
  • Collaboration: Work closely with designers, developers, and other team members to produce cohesive and visually appealing content.
  • Performance Tracking: Monitor and analyze content performance using analytics tools, and provide recommendations for improvement.


Requirements:

  • Experience: Minimum of 3 years of professional writing experience in a content writing or similar role.
  • Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
  • Skills:
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO principles and content optimization techniques.
  • Ability to write for various audiences and adapt writing style accordingly.
  • Proficient in using content management systems (CMS) and familiar with basic HTML.
  • Excellent research skills and attention to detail.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a team.
  • Familiarity with content analytics tools (e.g., Google Analytics).
  • Portfolio: A strong portfolio demonstrating a variety of writing samples and content creation capabilities.


Preferred Qualifications:

  • Experience in the IT sector.
  • Familiarity with social media platforms and content strategies.
  • Experience with multimedia content creation (e.g., video scripts, podcasts).
  • Knowledge of content marketing trends and best practices.