Email Marketing
21 hours ago
Job Title: Email Marketing Executive – Universal Business Council
Location: Gurugram, India
Working Days: Monday to Friday (5 Days Working)
Employment Type: Full-Time, Remote
About Universal Business Council:
Universal Business Council is a globally recognized group of Blockchain, Marketing and AI experts offering certifications and training. We're shaping the future of technology through world-class programs, and we're looking for a results-driven Email Marketing Executive to join our team in Gurugram.
Position Overview:
We're seeking an experienced and highly motivated Email Marketing Executive to manage and execute cold email campaigns targeting both B2B and B2C segments using tools like Apollo. The core focus will be conversion-driven email outreach that builds our sales funnel and strengthens brand communication.
Key Responsibilities:
Plan and execute cold email campaigns for lead generation using Apollo and similar tools
Build, manage, and optimize email sequences focused on high conversions
Segment lists and personalize emails for B2B and B2C audiences
Collaborate with the sales and content teams to align messaging and offers
Monitor campaign performance, open rates, click-through rates, and conversion metrics
Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR where applicable)
A/B test subject lines, CTAs, and email content to optimize performance
Maintain an active and trustworthy LinkedIn presence as part of brand and outreach efforts
Requirements:
1–3 years of experience in email marketing or lead generation roles
Proficiency in cold email tools (Apollo experience is a must)
Strong understanding of B2B and B2C email campaign strategies
Hands-on experience with automation tools and email personalization
Excellent communication and copywriting skills
Analytical mindset with experience using campaign performance dashboards
Bachelor's degree in Marketing, Communications, or a related field preferred
Must be active on LinkedIn with a professional and credible presence
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