Public Relations Manager

4 weeks ago

Surat, India Rayzon Solar Full time

Job Responsibilities:

Develop and Execute PR Strategies

  • Design and implement comprehensive public relations campaigns to enhance brand visibility and reputation.
  • Align PR strategies with company goals and marketing initiatives.

Media Relations

  • Build and maintain strong relationships with journalists, editors, influencers, and media outlets.
  • Serve as the primary point of contact for media inquiries and press communications.

Press Releases & Content Creation

  • Write, edit, and distribute press releases, media kits, speeches, and other PR materials.
  • Ensure messaging consistency across all communications.

Crisis Communication

  • Develop crisis communication plans and manage response during reputation-sensitive situations.
  • Act swiftly and tactfully to protect the companys image.

Event Management

  • Plan and coordinate press conferences, product launches, media briefings, and public events.
  • Collaborate with event and marketing teams to ensure seamless execution and media coverage.

Monitor Media Coverage & Public Perception

  • Track media mentions, industry news, and public sentiment.
  • Provide regular reports and insights to senior management, measuring the impact of PR activities.

Internal Communications

  • Support employee engagement by aligning internal communications with external messaging.
  • Collaborate with HR and leadership for announcements and culture-building initiatives.

Brand Reputation Management

  • Ensure brand consistency and positive public perception across all platforms.
  • Manage online presence, including social media PR strategies and reputation management.

Influencer & Stakeholder Engagement

  • Identify and engage with key stakeholders, brand ambassadors, and influencers for collaborative campaigns.
  • Foster relationships that support business development and brand trust.

Budgeting and Reporting

  • Manage PR budgets and negotiate with media partners and service providers.
  • Track ROI and report KPIs for all PR activities.Role & responsibilities

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