Copywriter - Social Media

3 weeks ago

Bengaluru, India Moksha Media Group Full time

This candidate will be placed at TMRW, House of Brands Office but will be on the rolls of Moksha.


Designation- Copywriter- Social Media handling

Salary- Max 7 lacs per annum

Exp- Min 2 years

Location- Bangalore


Please share your work portfolio of fashion or beauty work only (Mandate).


Candidates with less than a month's notice period will only be preferred

TMRW House of Brands is looking for a SOCIAL MEDIA EXECUTIVE AND WRITER who will help build a strong customer TOV across all our brands. You should be the go-to idea person, concept maven, and creative writer at our fashion-forward content and creative team in English for digital campaigns and social media projects.


Basic qualifications -

· Minimum 4 years experience at a fast-paced advertisement agency

· Should be an ‘idea’ person with experience handling clients; can rally creative and digital teams around the central idea and concept

· Excellent at formulating and presenting ideas for marketing and brand communications

· Participate in and lead brainstorming sessions . Ideate, write and execute original and iconic creative concepts in response to brand managers’ briefs, objectives, or goals

· Passionate about new-age creative formats and creating brand campaigns – including social media reels, shorts, and digital ad films.

· Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform

· Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels

· Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content


· Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words

· Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them

· Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully

· High bar on quality – the ability to edit own and others' writing. Grammar obsessed

· Values research over everything else – interested in learning about fashion and style and the latest trends

· Identifies fresh and interesting angles for written pieces

· Works collaboratively with the marketing team and brand managers to review the impact of work

· Works on business pitches and PPTs to present new ideas and projects


A Day in the Life

70% of the day creating, researching and conceptualizing new content across all brands


30% of the day in ideation meetings, working on collaborative projects, and joint ideation sessions tied to driving P0 metrics to meet organizational goals


You should be -

· Competitive – Keep a keen eye on the competition and wider industry, always staying one step ahead.

· Accountable – ready to take on responsibility for managing projects from concept to execution.

· Communicative – proactively provide project status updates, and work transparently with the wider team.

· Energetic – have a sense of humor and high-frequency personality.

· Persuasive – both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.

· Creative – across everything from reacting to new briefs to how they respond to challenges.

· Flexible – understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change.

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