Product Manager
3 months ago
Therapy : Expertise in Cardio / Ortho Therapy
Manages portfolio of products/TA – within given market
- Define and drive specific therapeutic area (TA) and brand strategy, drive product growth, lifecycle management, forecast revenue and operating expenses ensuring the realization of OP revenue and profitability targets in country
- Develop strategy based on brand positioning, customer, channel & regional segmentation for both short term and long term goals
- Develop customer-focused plans to ensure alignment of all marketing activities including both traditional and innovative tools to support an operating plan
- Develop local market life-cycle strategies (i.e. line extension, new indications) by collaborating with internal stakeholders in other Commercial Units
- Lead the development and implementation of best-in-class key account/private hospital management practices and programs by working with sales team
- Work with Sales team to identify right key accounts through account planning, develop “above brand” marketing (customer based value added initiatives) and coordination of marketing support across brands
- Forecast, track portfolio and key account performance and manage budget within allocation
- Support a long term engagement with prioritized Accounts (Corporate Chains & Large Standalone Hospitals) by working with Sales team, including developing customer/market insights and translate into account plans, targeted strategies and campaigns
- Provides customer and market insights to Marketing Head for refining the strategies and tactics
ROLE RESPONSIBILITIES
Accountable:
- Brand/Key account Marketing Plan
- Develop sales materials, execution of marketing strategy
- Forecast brand and key account performance and track progress towards target
Shared Accountabilities:
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting (with GPM/Marketing Head)
- Revenue adjustments, as needed (with GPM/Marketing Head)
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