AM Creative Design Development

3 days ago

Mumbai, India Pidilite Industries Limited Full time
Hello, kindly find below details,
Position : Assistant Manager - Creative Design Development
Experience - 5- 7 years
Location : Mumbai HO
Division / Function - CP-ASF (Consumer Product - Art, Stationery & Fevicol)
Vertical - ASF - RETAIL
Job responsibilities:
1. Content Designing and Implementation for Children's Art and Craft Requirements
a. Content Planning Development:
- Develop a Content Plan for child friendly art and craft projects that showcases the use of our product range.
- Collaborate with internal stakeholders (HOFM, Product Managers) to understand project briefs and translate them into actionable content strategies.
b. Recipe Creation:
- Sketch project concepts & brief the Content Development Manager on requirements.
- Review artwork and DIYs to ensure alignment with brand guidelines and audience relevance.
c. Ensuring Control on Content Execution:
- Monitor end-to-end content production including DIYs, video assets, and topical product-based content.
- Ensure consistency and quality across formats like reels, videos, static posts, product usage images, and DIYs.
- Develop e-commerce and social media-specific content assets that highlight product functionality and benefits.
- Conduct fortnightly LIVE workshops on digital platforms to showcase new techniques and product applications.
2. Build Insights for Content Development and Product Ideas
a. Connecting with Consumers:
- Maintain a strong understanding of the target user group for content and gather relevant insights through firsthand interactions such as school visits.
- Establish and execute a regular visitation plan to engage with teachers and understand their content needs.
- Continuously develop a strong understanding of emerging global and local trends and translate these insights into relevant content generation strategies.
b. Artist Network Development:
- Build an expert network and identify talent for exclusive retainerships to support RC content delivery and strengthen brand edge.
3. Input into New Product Development & Product Testing
a. Product Testing for NPDs:
- Conduct product testing and benchmarking for new product developments.
- Conduct small-scale user trials with the help of Resource Centre teachers, support in large-scale user trials.
- Prepare user trial reports and share findings and recommendations with the brand team, technical services, and the R&D team.
b. Kits Planning & Development:
- Conceptualize kit design based on the brief from the Kits Manager.
- Create production assets (video, static images, step-by-step manuals) to support kit development.
- Identify and recommend key design trends, techniques, and art forms that can be included in the kits production.
4. Learning & Development
- Develop individual and team capabilities relevant to the business by:
- Organizing visits to art colleges, exhibitions, shows, and fairs to stay current with trends and talent.
- Organizing upskilling workshops for both personal development and the Resource Centre (RC) Artists.

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