Senior Manager – Insights

3 weeks ago

Hyderabad, India PepsiCo Full time

Overview:

This individual plays a pivotal role within the Global Capabilities team, significantly impacting PepsiCo's business by developing, deploying, and continually supporting Market teams with core Insights on Superiority. They elevate the broader Insights function, pushing it to new horizons and enhancing efficiency through streamlined, standardized processes. By identifying connections across business needs, they ensure seamless capability integration into strategic processes, driving operational excellence.

Focusing on the Superior Proposition Capability, this individual masters the art and science of being chosen by consumers:

Enhanced Product Development:

  • The new Proposition Testing methodology provides comprehensive diagnostic insights that can lead to product reformulation capitalizing on market opportunities.

Improved Brand Equity:

  • By going beyond traditional CQA, the Proposition Testing methodology offer deeper insights into Brand Equity that can retrofit the way we recommend Marketing to strengthen brand connections.

Optimized Product and Packaging Design:

  • Insights gathered from external vendors and internal PepsiCo experts (e.g., R&D) through the Proposition Testing methodology can led to the redesign of product packaging, impacting on consumer preference.
  • Additionally, this individual collaborates with Global Insights, CX, R&D and market teams to interrogate data and answer specific business questions, providing analysis and insights that inform strategic decisions.

Responsibilities:

Develop and Deploy Insights Capabilities:

  • Develop, deploy, and continually support Global and Market teams with core superiority capabilities.
  • Elevate the broader Insights function by pushing it to new horizons of Insight capability.
  • Enhance efficiency by streamlining, standardizing, and identifying connections across business needs.
  • Ensure products worldwide meet and /or exceed consumer expectations.

Proposition Testing Methodology:

  • Implement the new Proposition Testing methodology to provide comprehensive diagnostic insights.
  • Enhance understanding of Methodology and interconnections with Brand Equity.
  • Performs analysis of business and user needs, documenting requirements.
  • Mine and analyse the data from such company databases to drive optimization and improvement of product development, marketing techniques and business strategies
  • Assess the effectiveness and accuracy of new data sources and data gathering techniques.

Collaboration and Consultation:

  • Collaborate with Global Insights, CX, R&D, and market teams to interrogate data and answer specific business questions.

Qualifications:

  • Post Graduate Degree (MBA Preferred, Statistical background preferred)
  • 8+ years of experience in data analytics, using custom quantitative - product, pack testing – Must have experience. Additionally good to have brand equity background
  • Experience with integrating multiple data sets and systems for integrating new incoming data efficiently
  • Advanced Excel skills a must
  • Excellent project management skills: can manage project delivery, including estimating timelines and identifying risks
  • Comfortable with statistical modeling
  • Comfortable with a broad range of data sources and metrics, such as economic data, social listening data, etc.
  • Strong analytical thinking with proven ability to connect data & to digestible representations to generate insights
  • Structured thinker / problem solver who works independently
  • Excellent organizational skills and attention to detail
  • Great Collaborator / Team Spirit
  • Language: English Fluent

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