Search Engine Optimization Executive

2 weeks ago

Ahmedabad, India Plutomen Full time
Company DescriptionWe are an innovative Extended Reality (XR) company that focuses on building solutions to empower frontline workers. With our Frontline Operational Platform, we aim to bridge the knowledge gap for workers who are often dispersed, working remotely, or lack access to proper training and support. Our solutions provide these workers with real-time access to information, guidance and expertise from industry experts. They act as a third arm for frontline workers to fix technical glitches and remove bottlenecks. This ensures that frontline workers have the support they need to perform their jobs efficiently, safely, and effectively. We are officially headquartered in Ahmedabad, with offices in Chennai, Bangalore, UK, and US.

Role DescriptionThis is a full-time hybrid role for a Search Engine Optimization Executive located in Ahmedabad

who will play a crucial role in enhancing our online presence, driving organic traffic, and generating high-quality leads. The ideal candidate will have a strong understanding of search engine optimization (SEO) techniques, link-building strategies, and web analytics, with a focus on analyzing traffic patterns and google algorithms.

Some remote work is acceptable.

Responsibilities:Conduct keyword research to identify high-impact SEO opportunities and develop a comprehensive SEO strategy.Implement on-page and off-page SEO tactics to improve search engine rankings and organic traffic.Create and execute link-building campaigns, including guest posting and outreach to authoritative websites.Stay updated on search engine algorithms and make necessary adjustments to SEO strategies.Collaborate with external content agencies to optimize existing content for search engines.Generate and present regular reports on website performance, traffic, and SEO metrics.Work closely with the marketing team to align SEO efforts with overall demand generation goals.Implement A/B testing and ensure consistent messaging with relevant CTAs in blogs, landing pagesKeep abreast of industry trends and best practices in SEO, web analytics, and demand generation.Utilize ChatGPT, Bard, and other AI tools to build content/topic clusters to build high topical authorityQualifications:Proven experience as an SEO Specialist or similar role, with a strong portfolio of successful SEO and link-building projects.Proficiency in SEO tools and platforms such as Google Analytics 4, Google Search Console, SEMRush, Moz, Ahrefs, etc.In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.Strong analytical skills with the ability to interpret data and draw actionable insights.Excellent communication and collaboration skills.Self-motivated, detail-oriented, and able to work independently.Up to date with the latest trends and changes in the digital marketing landscape.Certifications in Google Analytics or Google Adwords is a plus (but not compulsion)

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