Digital Marketing Manager

2 weeks ago

tamil nadu, India Hinduja Tech Limited Full time
Calling experts in Digital Marketing
Ready to take a leap and experience a rewarding career? If so, we have an excellent opportunity in store for you at Hinduja Tech
Role: Digital Marketing Manager
Location: Chennai
Experience: 5 to 7 Years
Role Summary:
Digital Strategy:
Develop and execute a comprehensive digital marketing strategy aligned with business goals
Identify and prioritize digital channels to reach target audiences effectively
Content Marketing:
Plan, create, and manage engaging and relevant content across various digital platforms
Collaborate with internal teams to ensure content aligns with the company's expertise and client needs
Social Media Management:
Manage and grow the company's presence on social media platforms
Create and implement social media campaigns to increase brand awareness and engagement
SEO and SEM:
Optimize website content for search engines to improve organic search rankings
Plan and execute paid advertising campaigns (Google Ads) to drive targeted traffic
Email Marketing:
Develop and implement email marketing campaigns to nurture leads and retain clients
Analyze and optimize email campaigns for effectiveness
Analytics and Reporting:
Monitor and analyze website traffic, user behavior, and conversion rates
Track and report key performance indicators (KPIs) related to lead generation, sales pipeline, and revenue goals
Utilize data to make informed decisions and continuously improve digital strategies
Lead Generation:
Implement and monitor lead generation strategies through digital channels
Track and optimize conversion rates at each stage of the customer journey
Enabling Lead Generation:
Assist Presales Team to grow marketing-qualified leads , by converting site traffic through calls-to-action, and landing pages.
Market Research:
Leading market research efforts to uncover the viability of current and existing products/services.
Submit Quarterly market research report for automotive space, and decide on the messaging for marketing campaigns on company’s social media profiles, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Sales Pipeline:
Collaborate with the sales team to ensure seamless integration of digital marketing efforts into the sales pipeline
Track and report on the progression of leads through the sales funnel
Revenue Goals:
Set and monitor revenue-related KPIs, such as customer acquisition cost (CAC) and return on investment (ROI)
Align digital marketing efforts with revenue targets and business objectives
Required Qualification - Bachelor's degree in Marketing, Business, or a related field
Desired Profile:
Minimum 5 years of demonstrated experience in Digital Marketing roles, preferably in a B2B or Automotive or Engineering / IT Services environment
Strong understanding of Digital Marketing channels, strategies, and best practices
Proficient in SEO, SEM, Social Media Management, and Content Marketing
Experience with marketing automation tools like HubSpot/equivalent and analytics platforms
Excellent communication and interpersonal skills
Ability to think creatively and strategically
Clear understanding of traditional and emerging marketing channels
Professional judgment and discretion on deciding & spearheading marketing campaigns that comes from years of experience in the field
Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and Advanced Word and PowerPoint skills
Analytical skills to forecast and identify trends and challenges
In-depth knowledge of various social media platforms, best practices, and website analytics
Excellent communication skills
Ability to quickly adapt to change
Proficiency in Microsoft Office Suite, email automation tools
Understanding of Public Relations (added advantage)
Apply today to find your fit
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