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Marketing Communications Executive
1 month ago
marketing activities
but also
take ownership of internal accounts and several crucial tasks
that ensure smooth campaign operations and lead generation.
Responsibilities :Campaign Operations & Lead Management:Lead Vendor management and procurement activities of the marketing departments.Create reports on Marketing KPI and budgetCollaborate with the Sales team and marketing team and drive process improvements and ROI measurementLead Management and tracking using CRMHandle account management of select divisions.
Event Management:Spearhead planning, execution and management of events, exhibitions, product launches, seminars, workshops, and other in-house events based on requirement and Marketing plan to achieve desired objectivesDigital Marketing:Develop and execute digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content Marketing) to achieve marketing goals (brand awareness, lead generation, website traffic)Manage and optimize paid advertising campaigns (PPC, Social Ads)Analyze website traffic and campaign performance using analytics toolsStay updated on the latest digital marketing trends and technologiesQualifications/Skills:3+ years of experience in Marketing communications with exposure to digital marketing with a proven track record of success.Experience in planning and execution of Events.Excellent analytical skills
and experience with marketing analytics tools (Google Analytics etc.)Experience with Lead Management will be beneficial.Knowledge of CRM systems and marketing automation tools will be a added advantage.
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