Braze Senior Application Consultant

Role – Braze Senior Application Consultant Location – MUMBAI or NoidaExperience: 7+ YearsWhat will your day look like?As our new Senior Application Consultant, you will become part of our growingdevelopment team. Here, you will deal with lots of moving pieces and help us build themost effective way to launch marketing campaigns at scale for global brands – focusingon making the process as seamless and efficient as possible for marketers andoperations specialists while also activating new technical capabilities. As anApplication Consultant you will bridge the gap between technology and marketingstrategies. They work closely with clients to understand their business objectives andtranslate them into technical requirements. They collaborate with developers to ensurethe technical solutions align with the client's business goals.More specifically, your tasks include:• Collaborating effectively within a cross-functional team, partnering withoperations and product teams to ensure seamless product delivery and clientsuccess.• Driving the successful adoption of Catalyst tools across our client base byleveraging your technical expertise to configure efficient and tailored end-to-endclient experiences.• Streamlining client operations by configuring and implementing customizedbusiness rules and automations.• Bringing product visions to life by configuring and implementing new featuresaccording to provided specifications and designs.• Ensuring the quality and reliability of implementations by rigorously testingconfigurations and newly developed features.• Proactively identifying, troubleshooting, and resolving technical issues withinexisting applications, ensuring a seamless user experience.• Collect business requirements by engaging with marketers to translate them intotechnical specifications• Utilize tools to build data audiences and manage segments while understandingtheir quality and integrity• Contributing to a culture of continuous improvement by identifying andrecommending opportunities to optimize the Catalyst platform and its features.Who are you going to work with?You will join a team of highly skilled developers, architects, data specialists, productmanagers and project managers who are passionate about building great products andcustomer experiences together. You will also get to work closely with experts from othertechnology, creative and client teams.What do you bring to the table?As a person, you have a team player mindset and an open-minded attitude. You cancommunicate ideas and technical topics honestly and clearly – also to non-experts –while respecting the views of others on the team.You are eager to understand and find solutions, allowing you to quickly adapt tochanging situations and come up with new ideas. As a strategic thinker, you take intoconsideration the big picture, and critically assess the projects you're working on,consulting and advising when needed.At the same time, you solve problems in an analytical and pragmatic manner, bothindependently and as part of the team.Moreover, you have experience with:• Deep understanding of Marketing Operations: Proven understanding andimplementation of advanced marketing automation setups, leveraging bestpractices for optimal performance.• Customer Journey Expertise: Experience crafting and optimizing customerjourneys, lifecycle stages, and trigger-based marketing programs that driveengagement and conversions.• Client-Focused Approach: Adept at understanding and adapting to diverseclient processes and ways of working, with a track record of delivering tailoredtechnical solutions.• Technical Proficiency: Strong JavaScript programming or alike skills andexperience developing client-specific solutions within a marketing automationplatform.• Data Management: Experience querying, validating, understanding and usingdata for developing relevant audiences to communicate or report to.