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Data Analyst
1 month ago
DEPARTMENT: Strategy
PRIMARY LOCATION: Mumbai
REPORTING TO: Head – Data & Analytics
JOB SUMMARY:
The Analyst Expert is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.
KEY RESPONSIBILITIES:
- Design, build and maintain digital analytics dashboards and automated reports with embedded visualizations.
- Be responsible for the quality and accuracy of data.
- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients.
- Develop web analytics audits and recommendations.
- Structure information and propose concrete improvements having immediate impact for our clients.
- Participate in the development of measurement tools and reports to identify major areas for reflection.
- Assist in the coordination of data collection from various source.
- Analyze media data from various sources including social media, traditional media, and digital platforms.
- Monitor media trends, sentiment, and conversations related to the company, industry, and competitors.
- Develop and implement strategies to measure the effectiveness of media campaigns and initiatives.
- Produce regular reports and insights for stakeholders, including executives, marketing teams, and other relevant departments.
- Utilize analytics tools and software to gather, organize, and interpret data effectively.
- Collaborate with cross-functional teams to optimize media strategies based on insights and findings.
PROFILE REQUIREMENTS:
- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
- Languages: English (Intermediate)
- 3+ years of experience in data analysis
- Media, Data, Adtech, MarTech, Brand, Consultancy
SOFT SKILLS & COMPETENCIES:
- Analytics
- Marketing technologies
- Digital marketing
- Data analysis
- Data modeling
- Analytical
- Communication
About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.
Further information about Havas is available at .
About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
For more information, visit and follow Havas India on social media.
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).
For more information, visit & follow Havas Media Network on social media.
