Marketing Communications Manager

6 days ago


kolkata, India Michael Page Full time
Opportunity to lead a team Opportunity to head the marketing function

About Our Client

Our client is a global leader in the manufacturing of heavy-duty engineering products and serve the mineral processing, mining, and material handling industries.

Job Description

The Marketing Communications Head will be responsible for the following:
* B2B and Outbound Marketing - Trade shows, Conferences, Ads & Inserts, Webinars
* Inbound Marketing - Inside sales, Conversational marketing etc.
* Marketing Toolkit - Presentations, Videos, VR sets, miniatures, success stories, reference lists
* Digital Marketing - Website management, all digital & social media marketing handles, Google ads and ranking, analytics
* Brand Management and Brand Strategy formulation (from concept to commissioning)
* All type of internal and external communication

The Successful Applicant

The successful candidate will have the following:

8+ years of experience in B2B marketing Experience in outbound and inbound marketing, brand management and digital marketing Experience in working in a promoter run organisation

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