Search Engine Optimization Specialist

4 days ago

Durgapur, India Infofix Computers Full time

It looks like you're interested in SEO work. Here are some key areas you might want to focus on:

  1. **Keyword Research**: Identify relevant keywords that your target audience is searching for. Utilize tools like Google Keyword Planner, Ahrefs, or SEMrush to find both high-volume and long-tail keywords.

  2. **On-Page SEO**: - **Title Tags**: Craft compelling and relevant title tags that include your target keywords. - **Meta Descriptions**: Write engaging meta descriptions that encourage clicks and summarize the page content. - **Header Tags**: Use H1, H2, and H3 tags to structure your content and include keywords where appropriate. - **Image Optimisation**: Use descriptive file names and alt text for images to improve visibility in image searches.

  3. **Content Creation**: Create high-quality, valuable content that addresses the needs and interests of your audience. Aim for a mix of blog posts, articles, infographics, and videos.

  4. **Technical SEO**: - **Site Speed**: Ensure your website loads quickly on all devices. - **Mobile-Friendliness**: Optimise your site for mobile usage since more users are accessing sites via smartphones. - **XML Sitemap**: Create and submit an XML sitemap to search engines to help them crawl your site more effectively.

  5. **Link Building**: Develop a strategy to acquire high-quality backlinks. Consider guest posting, creating shareable content, and leveraging local business partnerships.

  6. **Local SEO**: If applicable, optimize your Google My Business listing and encourage customer reviews. Use local keywords and ensure your NAP (Name, Address, Phone Number) is consistent across directories.

  7. **Analytics and Monitoring**: Utilise tools like Google Analytics and Google Search Console to monitor your website's performance, track traffic, and make data-driven decisions.

  8. **Stay Updated**: Follow SEO trends, algorithm updates, and best practices through reliable sources like Moz, Search Engine Journal, or Neil Patel's blog.Implementing these strategies can help improve your website's visibility and ranking on search engines. Let me know if you need more specific insights or assistance

Job Type: Full-time

Pay: From ₹8,000.00 per month

Work Location: In person

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