Copywriter

2 weeks ago

Bengaluru, Karnataka, India Pepper Content Full time

In this role, you'll craft impactful communication across email, push notifications, in-app messaging, and more — with the goal of driving customer engagement, activation, and retention. You'll collaborate closely with growth, product, and CRM teams to develop performance-driven content at every customer touchpoint.

Key Responsibilities:

  • Write engaging, personalized copy for CRM & CLM campaigns (email, SMS, push, in-app)
  • Support customer lifecycle journeys — onboarding, engagement, reactivation, churn prevention
  • Collaborate with cross-functional teams to ideate, build, and launch targeted campaigns
  • Optimize copy for different user segments, triggers, and actions
  • Ensure tone, language, and messaging aligns with brand voice and financial regulations
  • Contribute to A/B testing strategies to improve campaign performance
  • Stay updated on fintech trends, user behavior insights, and CRM best practices

Requirements:

  • 2–4 years of experience in CRM/CLM or retention copywriting
  • Prior experience in BFSI, trading, stock market , or fintech domain is a must
  • Proven ability to write concise, actionable, user-first communication
  • Familiarity with CRM tools like MoEngage, WebEngage, Clevertap, Braze, or similar platforms
  • Strong understanding of customer journeys, lifecycle stages, and trigger-based messaging
  • Excellent collaboration and communication skills
  • Ability to work under tight deadlines in a fast-paced, performance-driven environment

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