Marketing Communications Manager

13 hours ago

Mumbai, India Fairfest Media Limited Full time
Job Description:

Fairfest Media Limited, the organizer of OTM, TTF, Municipalika and BLTM is an established leader in trade shows in India, with clients from over 100 countries. Know more at fairfest.in.

OTM, Fairfest’s flagship event, is now the leading travel event in Asia. Know more at otm.co.in

We are currently seeking a dynamic and experienced Marketing Communications Manager to join our team in Mumbai. As the Marketing Communications Manager, you will be responsible for developing and implementing comprehensive marketing communication strategies that effectively promote our brand, products, drive engagement, and support the overall marketing objectives.

Key Responsibilities:

Develop and implement comprehensive marketing communication strategies in line with the company's objectives and marketing goals.Collaborate closely with senior management to ensure consistent messaging and branding across all marketing communication channels.Create and oversee the production of marketing materials, ensuring they align with brand guidelines and resonate with target audiences.Manage and coordinate marketing campaigns, including content creation, distribution, and performance analysis across various platforms.Liaise with external partners, agencies, and media to maximize brand exposure and positive coverage.Lead the development of innovative and compelling communication strategies for all our travel trade shows, ensuring brand consistency and maximum impact.Monitor and optimize the company's online presence, including social media channels, to deliver timely and engaging content that drives audience interaction and supports marketing objectives.Drive internal communication initiatives to ensure alignment with external messaging and to keep employees informed and engaged.

Qualifications:

Bachelor's degree in Marketing, communications or a related field.Proven track record in marketing communications, preferably within the events, exhibition, or travel industry.Exceptional written and verbal communication skills with a keen eye for detail.Demonstrated ability in managing marketing campaigns and driving engagement across diverse channels.Proficiency in digital marketing tools, generative AI tools, social media platforms, and analytics.Strong project management skills with the ability to thrive in a fast-paced, collaborative environment.

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