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[Urgent] Digital Marketing Specialist
7 days ago
Key Responsibilities:
- Develop and execute SMM strategies to improve organic search rankings and increase website visibility.- Utilize Google Analytics, SEMrush, Ubersuggest, Ahrefs, and Google Search Console to analyze website performance, track key metrics, and identify opportunities for optimization.- Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads to reach target audiences and achieve campaign objectives.- Collaborate with the creative team to design compelling graphics and visual content for digital marketing campaigns.- Utilize Canva and Adobe Photoshop to create visually appealing graphics, banners, and other marketing materials.- Monitor campaign performance, conduct A/B testing, and optimize campaigns to maximize ROI and achieve KPIs.- Stay updated with the latest trends and best practices in digital marketing and SEO to continuously improve campaign effectiveness.
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Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field.- Proven experience in digital marketing with a focus on SEO, SEM, and paid advertising.- Strong analytical skills and proficiency in Google Analytics, SEMrush, Ubersuggest, Ahrefs, and Google Search Console.- Experience in creating and optimizing paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.- Proficiency in graphic design tools such as Canva and Adobe Photoshop and Wordpress.- Excellent communication skills and the ability to work effectively in a collaborative team environment.- Detail-oriented with strong organizational and project management skills.
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