Social Media Manager

4 weeks ago

Mumbai, Maharashtra, India Sethna Agro Private Limited Full time

Job Description – Social Media Manager

Company: Sethna Agro Pvt. Ltd.

Brands: Bacaano – Premium Non-Alcoholic Beer & Havana – Premium Craft Mojitos

Location: South Bombay

Instagram: @drinkbacaano

About Us

At Sethna Agro Pvt. Ltd., we are redefining the beverage experience with our premium ready-to-drink products – Bacaano Non-Alcoholic Beer and Havana Craft Mojitos. Designed for young, vibrant, and adventurous consumers in Tier I and Tier II cities, our beverages embodies taste, style, and modern lifestyle. We are looking for a Social Media Manager who can craft fresh, quirky, and engaging brand stories that resonate with today's youth.

Role Overview

This role is not about the usual product posts. We are looking for someone who can disrupt the norm with crazy-fun, funky, and offbeat ideas to make our audience laugh, engage, and connect. From memes to music festivals, Instagram reels to influencer tie-ups, you'll be the voice behind creating a cool, aspirational digital identity for Bacaano & Havana.

Key Responsibilities

Content Creation & Ideation

  • Develop fun, relatable, and quirky content (memes, reels, short videos, stories) tailored for Instagram, YouTube, and other digital platforms.
  • Brainstorm and execute offbeat campaigns that go beyond standard product promotion.
  • Create engaging concepts for brand presence at music festivals, cultural events, and youth gatherings.

Brand Building & Digital Strategy

  • Build and manage the digital brand image of Bacaano & Havana.
  • Plan content calendars with innovative campaign ideas that appeal to Tier I & Tier II young consumers.
  • Identify viral trends and adapt them into brand-friendly content.

Events & Experiential Marketing

  • Conceptualize and execute brand participation in festivals, concerts, and lifestyle events.
  • Design unique engagement activities and content around event stalls to maximize brand recall.

Influencer & PR Collaboration

  • Build and maintain a strong PR & influencer network to grow the brand's reach.
  • Collaborate with micro & macro influencers for fun and authentic campaigns.

Who We're Looking For

  • A content junkie who lives on Instagram, YouTube, and knows what's trending.
  • Someone with a creative, humorous, and experimental mindset.
  • Prior experience in digital content marketing / social media strategy (beverage, lifestyle, or youth brands preferred).
  • Knowledge in Performance Marketing (Google Ads, Meta Ads, Analytics, ROI-driven campaigns) is required.
  • Graphic design & video editing are not mandatory skills, but having basic knowledge of these will be considered a plus.
  • A network of influencers, creators, and PR contacts is a big plus.
  • Excellent communication skills with the ability to think fast and execute quirky ideas.
  • Passionate about beverages, youth culture, music, and festivals.

What You'll Love About This Role

  • Freedom to experiment with bold, funky ideas.
  • Be the voice of two premium, youth-focused brands.
  • Work at the intersection of digital marketing, lifestyle, and culture.
  • Opportunity to take our brand presence to festivals, events, and digital platforms nationwide.

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